The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse.

By:

Smith, Toby

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781442657427

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: The Myth of Green MarketingLOC classification:

HF5413 .S658 1998

Online resources:

Click to View

Contents:

Cover -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- 1 Theoretical Considerations -- 2 Resignification of 'Consume' -- 3 The Environmental Movement and Consumerism -- 4 Green Consumerism -- 5 Analysis of Examples -- Conclusion -- NOTES -- REFERENCES -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- V -- W -- X.

Summary: Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. Sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.

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Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. Sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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