Intellectual Property : Valuation, Exploitation, and Infringement Damages 2015 Cumulative Supplement.

Intro -- Become a Subscriber! -- Title Page -- Copyright -- About the Authors -- About the Contributors -- Preface -- Part 1: Valuation -- Chapter 1A: Intellectual Property Landscape (New) -- 1A.1 80% of Corporate Value Is Intellectual Property and Intangible Assets -- 1A.2 Over Seven Million Patents -- 1A.3 Corporations Own the Most Patents -- 1A.4 All Industries Are Patenting Inventions -- 1A.5 Trademarks -- 1A.6 Trademarks Are Supported with Huge Ad Spending -- 1A.7 Copyrights -- 1A.8 Trade Secrets -- 1A.9 Business of Licensing -- Chapter 1B: U.S. Congress Flirts with Disaster (New) -- 1B.1 Patent Litigation Venue -- 1B.2 Patent Infringement Damages -- 1B.3 Injunctions for Only Competitors -- 1B.4 Harming Our Only Economic Advantage -- Chapter 12A: Risk-Adjusted Cash Flows (New) -- 12A.1 Required Rates of Return -- 12A.2 Capital Asset Pricing Model -- 12A.3 Build-up Method -- 12A.4 Venture Capital Rates of Return -- 12A.5 Probability of Success -- 12A.6 Conclusion -- Chapter 12B: Dealing with Risk and Uncertainty in Intellectual Property Valuation and Exploitation (New) -- 12B.1 Risk versus Uncertainty -- 12B.2 Decision Analysis and Decision Trees -- 12B.3 Decision Tree Components and Conventions -- 12B.4 Monte Carlo Techniques26 -- 12B.5 Markov Chains -- 12B.6 Obtaining Information from Indirect Observation: Shadow Pricing -- 12B.7 Bayesian Analysis -- 12B.8 Option Pricing Models -- 12B.9 Limitations on Rationality in Decision Making: The Effects of Perception and Biases on Decision Making -- 12B.10 Conclusion -- Chapter 14A: Rights of Privacy, Publicity, and Celebrity Persona (New) -- 14A.1 Introduction -- 14A.2 Legal Underpinnings -- 14A.3 Trademark Rights -- 14A.4 Copyright -- 14A.5 Legal Uncertainties and Solutions -- 14A.6 A Photography Issue -- 14A.7 Conclusion -- Chapter 14B: Intellectual Property and Intangible Asset Volatility (NEW).

Part 2: Licensing -- Chapter 27A: Royalty Rates and License Fees for Technology (New) -- 27A.1 Royalty Rates -- 27A.2 Per Unit Royalties -- 27A.3 Royalties Based on Profitability -- 27A.4 License Fees -- 27A.5 Medical Device Industry Royalty Rates -- 27A.6 Medical Device Industry License Fee Distribution -- 27A.7 Conclusion -- Chapter 27B: License Fees and Royalty Rate Frequency for Technology (New) -- 27B.1 Real Deal Royalty Rates -- 27B.2 Per Unit Royalties -- 27B.3 License Fees -- 27B.4 Conclusion -- Chapter 27C: Royalty Rates and License Fees for Pharmaceuticals and Biotechnology (New) -- 27C.1 The Parties-Licensing between Corporations Dominates -- 27C.2 Royalty Rates -- 27C.3 License Fees -- 27C.4 Key Technologies -- 27C.5 Developmental Stages of Technology -- 27C.6 Conclusion -- Chapter 33A: The Magnitude and Meaning of Royalty Misreporting (New) -- 33A.1 Introduction -- 33A.2 "Why?" versus "How?" -- 33A.3 Math Errors: 5% Error Rate -- 33A.4 Royalty Rate Errors: 4% Error Rate -- 33A.5 Transfer Prices: 4% Error Rate -- 33A.6 Unreported Benchmarks and Milestones:5% Error Rate -- 33A.7 Unreported Sales: 16% Error Rate -- 33A.8 Disallowed Deductions: 9% Error Rate -- 33A.9 Unreported Sublicenses: 17% Error Rate -- 33A.10 Questionable License Interpretation: 40% Error Rate -- 33A.11 Conclusion -- Chapter 33B: Intellectual Property Audit and Management (New) -- 33B.1 Introduction -- 33B.2 Intellectual Property Is Important -- 33B.3 But Intellectual Property Is Frequently Mismanaged -- 33B.4 Why the Intellectual Property Dichotomy? -- 33B.5 The First Step: An Intellectual Property Audit -- 33B.6 From IP Audit to IP Management -- 33B.7 Insufficient Approaches -- 33B.8 A New Intellectual Property Management Paradigm -- 33B.9 Available Tools -- 33B.10 Benefits of Intellectual Property Management -- 33B.11 When to Do an Intellectual Property Audit.

33B.12 How to Do an Intellectual Property Audit -- 33B.13 Software Solutions to Make the Job Easier -- 33B.14 Conclusion -- Chapter 35A: Quantifying Reasonable Royalties: The Entire Market Value Rule (New) -- Chapter 45: New Measure of Infringement Damages-Future Damages (NEW) -- 45.1 Royalty Rate for Future Damages -- 45.2 What about Future Lost Profits? -- Chapter 45A: Continually Evolving Patent Damages (New) -- 45A.1 Post-Verdict Royalty Rates -- 45A.2 Optimize Your Patented Technology or Lose It -- 45A.3 Litigation-Based Licenses -- Chapter 45B: The 25% Rule Is Dead (New) -- Appendix G: More Sample Royalty Rate Information (NEW) -- Appendix H: Trademark Royalty Rates (NEW) -- Appendix H-A: More Trademark and Copyright Royalty Rates (New) -- Apparel -- Celebrity Authors -- Internet -- Food &amp -- Water -- Fragrance -- Franchises -- Furniture -- Services -- Toys -- Universities -- Appendix I: Pharmaceutical and Biotechnology Royalty Rates (New) -- Appendix J: Telecommunications Royalty Rates (New) -- Appendix K: Electrical and Energy Royalty Rates (New) -- Index -- End User License Agreement.

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