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Strategic marketing : New horizons in theory and research.

By: Contributor(s): Material type: TextTextSeries: European Journal of MarketingPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2016Copyright date: ©2016Edition: 1st edDescription: 1 online resource (229 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781787142374
Subject(s): Genre/Form: Additional physical formats: Print version:: Strategic marketingDDC classification:
  • 658.80050000000006
LOC classification:
  • HF5410.S773 2016
Online resources:
Contents:
Cover -- Editorial boards -- Editorial -- A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability -- Troubled waters: the transformation of marketing in a digital world -- Commitment to marketing spending through recessions -- Customer orientation and firm's business performance -- A resource-advantage theory typology of strategic segmentation -- Strategic marketing patterns and performance implications -- Innovation summits: comparison and conceptualisation -- Development and impact of strategic marketing - a longitudinal study in a Nordic country from 2008 to 2014.
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Cover -- Editorial boards -- Editorial -- A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability -- Troubled waters: the transformation of marketing in a digital world -- Commitment to marketing spending through recessions -- Customer orientation and firm's business performance -- A resource-advantage theory typology of strategic segmentation -- Strategic marketing patterns and performance implications -- Innovation summits: comparison and conceptualisation -- Development and impact of strategic marketing - a longitudinal study in a Nordic country from 2008 to 2014.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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