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Deliberate Lookalikes Purchase Behaviour : Past, Present and Future Research.

By: Contributor(s): Material type: TextTextSeries: Journal of Product and Brand Management SeriesPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2019Copyright date: ©2019Edition: 1st edDescription: 1 online resource (73 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781839095696
Subject(s): Genre/Form: Additional physical formats: Print version:: Deliberate Lookalikes Purchase BehaviourDDC classification:
  • 658.827
LOC classification:
  • HF5415.1255 .D455 2019
Online resources:
Contents:
Cover -- An introduction to the special issue on the past, present and future research on deliberate lookalikes -- Counterfeiting: conceptual issues and implications for branding -- Experience copycats: the Compostela case -- Users and non-users of counterfeits: motivations, emotional outcomes and neutralization processes -- Implicit and explicit identification of counterfeit brand logos based on logotype transposition -- Do product category and consumers' motivations profiles matter regarding counterfeiting?.
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Cover -- An introduction to the special issue on the past, present and future research on deliberate lookalikes -- Counterfeiting: conceptual issues and implications for branding -- Experience copycats: the Compostela case -- Users and non-users of counterfeits: motivations, emotional outcomes and neutralization processes -- Implicit and explicit identification of counterfeit brand logos based on logotype transposition -- Do product category and consumers' motivations profiles matter regarding counterfeiting?.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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