BUSINESS Essential.

Cover -- Contents -- User Guide -- Contributors -- BEST PRACTICE -- People/Culture Managing Stress -- Taking Charge of Your Career -- Mentoring -- Coaching -- Downsizing with Dignity -- Marketing Viewpoint: Philip Kotler -- Managing 1 : 1 Marketing -- On Writing as an Essential Business Skill -- How to Plan Marketing -- Creating Powerful Brands -- Managing the Customer -- Marketing in the Internet Age -- Intellectual Capital -- Strategy/Competition How to Get Lucky -- Strategy in Turbulent Times -- Organic Growth versus Acquisition -- Why Mergers Fail and How to Prevent It -- The Power of Identity -- Strategic Agility -- Finance Return on Talent -- Budgeting -- Leadership Finding and Keeping Top Talent -- The Critical Factors That Build or Break Teams -- Viewpoint: Warren Bennis -- Leading in Interesting Times -- Managing Internal Politics -- Response Ability - How Managers Stay Up When Times Are Down -- How NLP Can Contribute to Best Management Practice -- Corporate Social Responsibility and Governance CSR: More than PR, Pursuing Competitive Advantage in the Long Run -- Business Ethics -- Boardroom Roles -- Renewal/Growth -- Environmental Management Creating Strategic Excellence -- Turnaround Strategies -- Core Versus Context: Managing Resources in a Downturn -- Snapping Managerial Inertia -- The End of Growth: Why Does It Always End? What Can You Do About It? -- Managing New-product Portfolios -- From Crisis Management to Crisis Leadership -- The Balanced Scorecard -- Setting Objectives for a Business -- Profiting From Prices -- ACTIONLISTS -- Get the Best from Your Career Finding Your Dream Job -- Creating a Career Plan -- Enter an Entirely New Field -- Researching the Job Market -- Building a Fantastic Contact List -- Social Networking -- Learning How to Network -- Finding and Working with Search Organisations.

Getting the Most from a Professional Career Adviser -- Revitalising Your CV -- Creating Covering Letters That Sell -- Making an Impact in Interviews -- Preparing for Different Types of Interview -- Answering Tricky Interview Questions -- Negotiating the Best Deal in Your New Job -- Moving Sideways: Benefiting from a Lateral Move -- Making Yourself Promotable -- Getting the Pay Rise You Deserve -- Leaving with Style: Exiting with Dignity -- Surviving Redundancy -- Freelancing: Setting Up As a Free Agent -- Setting Up and Maintaining Your Home Office -- Looking for Work When You Go Freelance -- Working As Part of a Virtual Team -- Creating and Balancing the Portfolio Career -- Downshifting: Working Less and Enjoying It More -- Preparing for Retirement Gracefully -- Getting the Best from Yourself Communicating Assertively in the Workplace -- Preparing Presentations -- Delivering Presentations -- Negotiating with Confidence -- Coping in Difficult Negotiations -- Managing Your Time -- Delegating without Guilt -- Solving Problems -- Making Good Decisions Under Pressure -- Getting the Best from Others Handling Office Politics -- Coping with a Nightmare Boss -- Coping with Discrimination -- Turning Around a Poor Recruitment Decision -- Succeeding As a New Manager -- Motivating Others During Difficult Times -- Creating an Effective Crisis Management Strategy -- Marketing Using Marketing to Increase Competitiveness -- Planning an Advertising Campaign -- Selecting and Working with an Advertising Agency -- Preparing an Advertising Brief -- Setting Advertising Objectives -- Getting Better Results from Your Agency -- Integrating Advertising with Other Campaigns -- Measuring Advertising Performance -- Building One-to-one Relationships -- Strengthening Customer Relationships via an Ethical Sales Approach -- Developing an Effective Marketing Campaign with Partners.

Communicating Customer Service -- Handling Customer Problems -- Increasing Customer Lifetime Value -- Setting Up a Customer Interaction Centre -- Building a Mailing List -- Creating Impressive Direct Mail Material -- Improving the Response to Direct Mail -- Planning a Cost-effective Direct Marketing Campaign -- Planning a Customer Event -- Getting a Better Return from Customer Events -- Generating More Leads -- Converting Leads into Sales in a Small Business -- Researching the Size of Your Market -- Involving Customers in Product or Service Development -- Profiling Decision-makers -- Branding a Business Product -- Raising Awareness of Your Brand -- Creating Product Literature -- Extending a Product with Service -- Introducing a New Product to Market -- Planning a Corporate Public Relations Campaign -- Producing a Corporate Brochure -- Producing Press Material -- Running a Product Public Relations Campaign -- Planning Promotions -- Running a Price Campaign -- Working online Implementing E-commerce -- Designing a Website Effectively -- Setting Up a Basic Website -- Building a Website Team -- Implementing Website Accessibility -- Managing a Website -- Maintaining a Website -- Updating Your Website As Your Business Grows -- Creating an Effective Online PR Strategy -- Delivering Good Quality Online Customer Service and Support -- Implementing Customer Relationship Management Strategy -- Managing Payments Online -- Dealing Effectively with Computer Viruses and Spyware -- Implementing Effective Internet Security -- Outsourcing Your Website and IT Operations -- Hosting or Selecting a Hosting Company -- Understanding the Key Principles of Content Management -- Making a Website Easy to Navigate -- Writing Well for the Web -- Understanding the Key Principles of Internet Marketing -- Collecting Consumer Data on the Internet.

Delivering the Benefits of Affiliate Marketing on the Web -- Getting the Best from Loyalty Programmes on the Web -- Applying a Viral Marketing Approach on the Internet -- Generating Content and Building Loyalty through Online Communities and Blogs -- Promoting your Website Effectively -- Using E-mail Marketing Effectively -- Exploring Peer-to-Peer (P2P) Commerce -- Legal Issues in E-commerce -- Podcasting for Business -- Finance Calculating Asset Turnover -- Calculating Annual Percentage Rate -- Calculating Bond Yield -- Calculating Book Value -- Calculating Contribution Margin -- Calculating Conversion Price -- Calculating Conversion Ratio -- Calculating Days Sales Outstanding -- Calculating Debt-to-Capital Ratio -- Calculating Debt-to-Equity Ratio -- Calculating Creditor and Debtor Days -- Calculating Payback Period -- Calculating Efficiency and Operating Ratios -- Calculating Expected Rate of Return -- Calculating Future Value -- Calculating Internal Rate of Return -- Calculating Marginal Cost -- Calculating Net Present Value -- Calculating Rate of Return -- Calculating Return on Sales -- Calculating Return on Assets -- Calculating Return on Investment -- Calculating Working Capital Productivity -- Calculating Economic Value Added -- Calculating Risk-adjusted Rate of Return -- Calculating Exchange Rate Risk -- Calculating Price/Earnings Ratio -- Calculating the Current Price of a Bond -- Calculating Asset Utilisation -- Calculating Accounts Receivable Turnover -- Calculating a Capital Asset Pricing Model -- Calculating Current Ratio -- Calculating Capitalisation Ratios -- Calculating Acid-test Ratio -- Creating a Balance Sheet -- Creating a Profit and Loss Account -- Creating a Cash-flow Statement -- Reading a Balance Sheet -- Reading a Profit and Loss Account -- Reading a Cash-flow Statement -- Defining Assets -- Calculating Cost of Goods Sold.

Calculating Working Capital -- Calculating Yield -- Reading an Annual Report -- Calculating Depreciation -- Calculating Amortisation -- Calculating Activity-based Costing -- Calculating Price/Sales Ratio -- Calculating EBITDA -- Calculating Dividend Cover -- Calculating Interest Cover -- Calculating Earnings per Share -- Drawing up a Budget -- Coping in a Cash-flow Crisis -- Issuing Invoices and Collecting Debts -- Understanding the Role of Price -- Setting Prices -- Managing Creditors and Debtors -- MANAGEMENT LIBRARY -- The Age of Discontinuity -- The Age of Unreason -- All the Right Moves -- The Art of Japanese Management -- The Art of War -- A Behavioral Theory of the Firm -- Built to Last -- A Business and Its Beliefs -- The Change Masters -- Competing for the Future -- The Competitive Advantage of Nations -- Competitive Strategy -- Corporate Strategy -- Corporate-level Strategy -- The Dilbert Principle -- Dynamic Administration -- Emotional Intelligence -- The Fifth Discipline -- The Functions of the Executive -- General and Industrial Management -- The General Theory of Employment -- Getting to Yes -- How to Win Friends and Influence People -- The HP Way -- The Human Problems of an Industrial Civilization -- The Human Side of Enterprise -- In Search of Excellence -- Innovation in Marketing -- The Innovator's Dilemma -- Intellectual Capital -- The Knowledge-creating Company -- Leaders: Strategies For Taking Charge -- The Long Tail -- The Machine That Changed the World -- Made in Japan -- Management Teams: Why They Succeed or Fail -- Managing Across Borders -- Managing on the Edge -- Managing Transitions -- Marketing Management -- The Mind of the Strategist -- Motivation and Personality -- The Motivation to Work -- My Years with General Motors -- The Nature of Managerial Work -- On Becoming a Leader -- The One Minute Manager.

The Organization Man.

The concise, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners, and is ideal for students and time-pressed managers alike.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.