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Guest Editorial Special Issue on Consumer Negativity Towards Brands.

By: Contributor(s): Material type: TextTextSeries: Journal of Product and Brand Management SeriesPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2019Copyright date: ©2019Edition: 1st edDescription: 1 online resource (129 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781839093067
Subject(s): Genre/Form: Additional physical formats: Print version:: Guest Editorial Special Issue on Consumer Negativity Towards BrandsDDC classification:
  • 658.827
LOC classification:
  • HF5415.1255 .C667 2019
Online resources:
Contents:
Cover -- Guest editorial -- A typology of the perceived risks in the context of consumer brand resistance -- Brand avoidance: underlying protocols and a practical scale -- Brand hypocrisy from a consumer perspective: scale development and validation -- I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management -- Brand forgiveness -- The role of crisis typology and cultural belongingness in shaping consumers' negative responses towards a faulty brand -- Secure or fearful, who will be more resentful? Investigating the interaction between regulatory focus and attachment style -- Domains of influence: exploring negative sentiment in social media.
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Cover -- Guest editorial -- A typology of the perceived risks in the context of consumer brand resistance -- Brand avoidance: underlying protocols and a practical scale -- Brand hypocrisy from a consumer perspective: scale development and validation -- I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management -- Brand forgiveness -- The role of crisis typology and cultural belongingness in shaping consumers' negative responses towards a faulty brand -- Secure or fearful, who will be more resentful? Investigating the interaction between regulatory focus and attachment style -- Domains of influence: exploring negative sentiment in social media.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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