The Network Is Your Customer : Five Strategies to Thrive in a Digital Age.

Intro -- Contents -- Preface -- Acknowledgments -- How to Read This Book -- PART I: A New Model for Customers in the Digital Age -- CHAPTER 1: The Customer Network Revolution -- CHAPTER 2: Network Science and Lessons for Business -- PART II: Five Strategies to Thrive with Customer Networks -- CHAPTER 3: ACCESS: Be Faster, Be Easier, Be Everywhere, Be Always On -- CHAPTER 4: ENGAGE: Become a Source of Valued Content -- CHAPTER 5: CUSTOMIZE: Make Your Offering Adaptable to Your Customers' Needs -- CHAPTER 6: CONNECT: Become a Part of Your Customers' Conversations -- CHAPTER 7: COLLABORATE: Involve Your Customers at Every Stage of Your Enterprise -- PART III: Leadership and the Customer Network-Focused Organization -- CHAPTER 8: Planning and Executing a Complete Customer Network Strategy -- CHAPTER 9: Creating the Customer Network-Focused Organization -- Self-Assessment: How Networked Is Your Business? -- How to Continue the Conversation Online -- Cases and Examples by Industry -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.