Services Management.
Material type:
- text
- computer
- online resource
- 9781642876321
- HD9980.5.A67 2010
COVER -- Contents -- CHAPTER 1 : Services Management- An Overview -- CHAPTER 2 : Services Classification -- CHAPTER 3 : Marketing Mix of Services -- CHAPTER 4 : Customer Relationship Management in Services -- CHAPTER 5 : Planning and Managing Service Delivery -- CHAPTER 6 : Tourism Management -- CHAPTER 7 : Travel Services -- CHAPTER 8 : Health Care Services -- CHAPTER 9 : Hotel Industry.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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