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Buying into English : Language and Investment in the New Capitalist World.

By: Material type: TextTextSeries: Composition, Literacy, and Culture SeriesPublisher: PIttsburgh : University of Pittsburgh Press, 2008Copyright date: ©2008Edition: 1st edDescription: 1 online resource (193 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780822971184
Subject(s): Genre/Form: Additional physical formats: Print version:: Buying into EnglishDDC classification:
  • 427/.94373
LOC classification:
  • PE2751
Online resources:
Contents:
Intro -- Contents -- Acknowledgments -- Introduction: The First Language of Capitalism -- 1. Lingua Non Grata: English during Communism -- 2. Other Worlds in Other Words -- 3. "We Live and Learn" -- 4. Real Life in English -- 5. The Golden Cage -- Appendix. English: A Kind of Sport -- Notes -- Bibliography.
Summary: English has become the language of choice for global economic, political, and cultural exchange. Many developing countries (and, notably, many former Soviet bloc countries) have little choice but to "buy into English" as a path to ideological and material betterment. As Catherine Prendergast reveals, however, investing in English has not always been easy and has often disappointed expectations.
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Intro -- Contents -- Acknowledgments -- Introduction: The First Language of Capitalism -- 1. Lingua Non Grata: English during Communism -- 2. Other Worlds in Other Words -- 3. "We Live and Learn" -- 4. Real Life in English -- 5. The Golden Cage -- Appendix. English: A Kind of Sport -- Notes -- Bibliography.

English has become the language of choice for global economic, political, and cultural exchange. Many developing countries (and, notably, many former Soviet bloc countries) have little choice but to "buy into English" as a path to ideological and material betterment. As Catherine Prendergast reveals, however, investing in English has not always been easy and has often disappointed expectations.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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