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Managing the Supply Chain Management-Marketing Interface.

By: Contributor(s): Material type: TextTextSeries: Business Process Management Journal SeriesPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2019Copyright date: ©2019Edition: 1st edDescription: 1 online resource (140 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781838672904
Subject(s): Genre/Form: Additional physical formats: Print version:: Managing the Supply Chain Management-Marketing InterfaceDDC classification:
  • 658.7
LOC classification:
  • HD38.5 .M363 2019
Online resources:
Contents:
Covers -- Editorial advisory and review board -- Guest editorial -- Co-creation with customers and suppliers: an exploratory study -- Australian food retail supply chain analysis -- Customer influence on supply chain management strategies -- Leveraging customer knowledge to enhance process innovation -- Towards Industry 4.0 -- Attraction in buyer-supplier relationships -- Supply chain - marketing integration -- The evolving nature of the marketing-supply chain management interface in contemporary markets.
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Covers -- Editorial advisory and review board -- Guest editorial -- Co-creation with customers and suppliers: an exploratory study -- Australian food retail supply chain analysis -- Customer influence on supply chain management strategies -- Leveraging customer knowledge to enhance process innovation -- Towards Industry 4.0 -- Attraction in buyer-supplier relationships -- Supply chain - marketing integration -- The evolving nature of the marketing-supply chain management interface in contemporary markets.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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