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Food Is Love : Advertising and Gender Roles in Modern America.

By: Material type: TextTextPublisher: Philadelphia : University of Pennsylvania Press, 2007Copyright date: ©2006Edition: 1st edDescription: 1 online resource (305 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780812204070
Subject(s): Genre/Form: Additional physical formats: Print version:: Food Is LoveDDC classification:
  • 659.19641300973
LOC classification:
  • HF5827.85 -- .P37 2006eb
Online resources:
Contents:
Cover -- Title Page -- Copyrigth Page -- Table Of Contents -- Introduction -- Chapter 1. Advertisers and Their Paradigm: Women as Consumers -- Chapter 2. Love, Fear, and Freedom: Selling Traditional Gender Roles -- Chapter 3. Women's Power to Make Us: Cooking Up a Family's Identity -- Chapter 4. Authority and Entitlement: Men in Food Advertising -- Chapter 5. Health, Beauty, and Sexuality: A Woman's Responsibility -- Chapter 6. A Mother's Love: Children and Food Advertising -- Epilogue -- Periodical and Archival Sources and Abbreviations -- Notes -- Index -- Acknowledgments.
Summary: "An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture."--Library Journal.
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Cover -- Title Page -- Copyrigth Page -- Table Of Contents -- Introduction -- Chapter 1. Advertisers and Their Paradigm: Women as Consumers -- Chapter 2. Love, Fear, and Freedom: Selling Traditional Gender Roles -- Chapter 3. Women's Power to Make Us: Cooking Up a Family's Identity -- Chapter 4. Authority and Entitlement: Men in Food Advertising -- Chapter 5. Health, Beauty, and Sexuality: A Woman's Responsibility -- Chapter 6. A Mother's Love: Children and Food Advertising -- Epilogue -- Periodical and Archival Sources and Abbreviations -- Notes -- Index -- Acknowledgments.

"An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture."--Library Journal.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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