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Results of search for 'au:"Park, C. Whan."'
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Authors
Eisingerich, Andreas...
MacInnis, Deborah
MacInnis, Deborah J.
Malhotra, Naresh K.
Park, C. Whan
Priester, Joseph W.
Weiss, Allen M.
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Review of Marketing ...
Topics
Branding (Marketing)
Customer relations
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1.
Handbook of Brand Relationships.
by
MacInnis, Deborah J
Park, C. Whan
Priester, Joseph W
Edition:
1st ed.
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publisher:
Oxford :
Taylor & Francis Group,
2009
Copyright date:
©2009
Online resources:
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2.
Brand Meaning Management.
by
Malhotra, Naresh K
MacInnis, Deborah
Park, C. Whan
Series:
Review of Marketing Research Series
Edition:
1st ed.
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publisher:
Bingley :
Emerald Publishing Limited,
2015
Copyright date:
©2015
Online resources:
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3.
Brand Admiration : Building a Business People Love.
by
Park, C. Whan
MacInnis, Deborah J
Eisingerich, Andreas B
Weiss, Allen M
Edition:
1st ed.
Material type:
Text
; Format:
available online
; Literary form:
Not fiction
Publisher:
Newark :
John Wiley & Sons, Incorporated,
2016
Copyright date:
©2016
Online resources:
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No items available.
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