The Analytics Lifecycle Toolkit : A Practical Guide for an Effective Analytics Capability.

Cover -- Title Page -- Copyright -- Contents -- Preface -- Acknowledgments -- Part I: The Foundation of Analytics -- Chapter 1: Analytics Overview -- Fundamental Concepts -- Analytics Concepts -- The Methods of Analytics -- The Goal of Analytics -- Chapter Summary -- References -- Chapter 2: The People of Analytics -- Who Does Analytics? -- Roles People Play -- Critical Competencies for Analytics -- Chapter Summary -- References -- Chapter 3: Organizational Context for Analytics -- Organizational Strategy and Analytics Alignment -- Organizational Culture -- Organizational Design for Analytics -- Which Organizational Design Is Best? -- Chapter Summary -- References -- Chapter 4: Data Strategy, Platforms, and Architecture -- Data Strategy -- Strategy Development Process -- Developing a Data Strategy Roadmap -- An Agile Approach to Developing Your Data Strategy -- Data Strategy Summary -- Platforms and Architecture Analytics -- Analytics Architecture -- Data for Purpose or Potential -- Chapter Summary -- References -- Part II: Analytics Lifecycle Best Practices -- Chapter 5: The Analytics Lifecycle Toolkit -- Analytics Lifecycle Best Practice Areas -- Analytics as a Product of Data Science -- Goals of Analytics -- Scale and Scope of Analytics Products -- How the Analytics Lifecycle Toolkit Is Organized -- Design Thinking for Analytics -- Chapter Summary -- References -- Chapter 6: Problem Framing -- Process Overview -- Why Do This? -- Process Areas -- Chapter Summary -- Toolkit Summary -- References -- Chapter 7: Data Sensemaking -- Process Overview -- Process Areas -- Maintaining an Analytics Journal -- Chapter Summary -- Toolkit Summary -- References -- Chapter 8: Analytics Model Development -- Process Overview -- Process Areas -- Making Comparisons -- Measuring Associations -- Making Predictions -- Chapter Summary -- Problem Summary and Exercises.

Toolkit Summary -- References -- Chapter 9: Results Activation -- Process Overview -- Solution Evaluation -- Operationalization -- Presentation and Storytelling -- Chapter Summary -- Exercise -- Toolkit Summary -- References -- Chapter 10: Analytics Product Management -- Process Overview -- Process Areas -- Chapter Summary -- References -- Part III: Sustaining Analytics Success -- Chapter 11: Actioning Analytics -- The Power of Analytics -- Efficient and Effective Analytics Programs -- Why Operationalization of Analytics Fails -- Change Management -- Best Practices for Leading Change -- Troubleshooting Change -- Chapter Summary -- References -- Chapter 12: Core Competencies for Analytics Teams -- Introduction -- Analytics Competencies Detailed -- Idealized Competencies for Analytics Job Families by Knowledge Domain -- Chapter Summary -- Reference -- Chapter 13: The Future of Analytics -- The Analytics Lifecycle as a Framework -- The Role of Analytics in Our Future -- Final Thoughts -- References -- About the Author -- About the Companion Web Site -- Index -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.