Advances In Doctoral Research In Management.

Intro -- CONTENTS -- Aims &amp -- Scope -- Editorial Board -- About the Editors -- Acknowledgements -- Editorial -- DOCTORAL RESEARCH PAPERS -- Knowledge Transfer: A Review to Explore Conceptual Foundations and Research Agenda Sajjad M. Jasimuddin -- 1. Introduction -- 2. The Notion of Knowledge Transfer -- 2.1. Motivators and barriers of knowledge transfer -- 2.2. Knowledge transfer for innovation -- 2.3. Knowledge transfer process -- 3. Narrowing Down a Researchable Topic to Explore Future Research Agenda -- 4. Future Research Agenda -- 4.1. Knowledge transfer mechanisms -- 4.2. The integration of knowledge transfer and knowledge storage -- 5. Conclusion -- References -- Negotiating Incommensurability in Marketing Theory Mark Tadajewski, Jaqueline Pels, Michael Saren -- 1. Introduction -- 2. Intellectual Politics -- 3. Incommensurability -- 4. Kuhnian Incommensurability -- 5. Taxonomical Lexicons -- 6. Semantic Incommensurability -- 7. Toward Multiple Paradigm Marketing Theory -- 8. Conclusion -- Acknowledgement -- References -- Explaining Ecological Product Purchase Using Consumers' Psychographic Characteristics Elena Fraj, Eva Martínez, Teresa Montaner -- 1. Introduction -- 2. Review of the Literature and Hypotheses -- 2.1. Values and lifestyles -- 2.2. Personality -- 2.3. Attitude -- 3. Methodology -- 3.1. Data collection -- 3.2. Variable measurement -- 4. Results -- 4.1. Scale validation analysis -- 4.2. Logit analysis -- 4.3. Discussion and managerial implications -- 5. Conclusions -- Acknowledgements -- References -- Appendix 1: Values and Lifestyles Scale (VALS) -- Appendix 2: Lifestyles Scale (Lifestyles) -- Appendix 3: Personality Scale "The Big-Five Factor Structure" -- Appendix 4: Environmental Attitudes Scale (EAKS) -- Extensions of Logistic Growth Model for the Forecasting of Product Life Cycle Segments Mladen Sokele, Vlasta Hudek.

1. Introduction -- 2. Technological Forecasting - A Literature Review -- 3. Product Life Cycle -- 4. Interaction between Products in the Market -- 4.1. Product competition -- 4.2. Product co-evolution -- 4.3. Product revolution -- 5. Possible Cases for Using Logistic Model of Growth for Forecasting Purposes -- 5.1. Case 1-Extensive set of input data -- 5.2. Case 2-Sufficient set of input data with assumed market capacity -- 5.3. Case 3 - Minimumset of input data -- 5.4. Case 4-Assumed market capacity and only two known points -- 5.5. Case 5-Assumed market capacity and characteristic duration -- 6. Deficiency of Logistic Model of Growth-Linear Transformed Logistic Model -- 7. Forms of Linear Transformed Logistic Model of Growth-Introduction of Logistic Spline -- 8. Conditions for Using Logistic Splines Model for the Forecasting Purposes -- 9. Limits of Logistic Splines -- 10. Example of Forecasting by Logistic Splines -- 11. Conclusion -- References -- Defensive Strategies and Consumers' Bounded Rationality: An Arti.cial Market Simulation Josef A. Mazanec, Ulrike Schuster, Jürgen Wöckl -- 1. Introduction -- 2. The Defender Model and its Descendants: A Review of Findings -- 3. Simulation Models and the Agent-Based Framework -- 4. An Artificial Consumer Market to Accommodate Boundedly Rational Behaviour -- 4.1. Differences compared to previous defensive strategy models -- 4.2. Simplifying assumptions -- 5. A Note on the Technical Implementation, Software, and Parameterisation -- 6. Determining the Fixed Entry Scenarios -- 7. Propositions -- 8. Generating the Incumbent's Profit Surface from the Artificial Consumer Market Response -- 9. Results -- 10. Discussion and Emergent Issues for Continued Experimentation -- Acknowledgement -- References -- Appendix: Outline of the Arti.cial Consumer Market Simulation Environment.

A User Evaluation of Web Recommender Systems Ulrike Bauernfeind -- 1. Introduction -- 2. Theoretical Background -- 2.1. Perceived usefulness -- 2.2. Perceived ease of use -- 2.3. Perceived enjoyment -- 2.4. Trust -- 2.5. Internet familiarity -- 2.6. User's attitude towards the Web -- 2.7. Involvement -- 2.8. User satisfaction -- 3. Methodology -- 3.1. Research model -- 3.2. Measurement development -- 3.3. Data collection -- 3.4. Recommender systems -- 3.5. Analysis of evaluation results -- 4. Conclusion -- References -- The Determinants of Relationship Marketing: An Application to Thermal Spas Joaquim Antunes -- 1. Introduction -- 2. Theoretical Model and Research Hypotheses -- 2.1. Research hypotheses -- H1a: Understanding bather needs is positively related to their satisfaction. -- H1b: Relationships with customers are positively related to their satisfaction. -- H1c: Internal marketing positively relates to bather satisfaction. -- H1d: Quality of service positively relates to bather satisfaction. -- H1e: Interactive marketing positively relates to bather satisfaction. -- H1f: Personalisation positively relates to bather satisfaction. -- 3. Methodology -- 3.1. Measurement scales -- 4. Results -- 5. Conclusions -- References -- Appendix 1: Final Scales -- Supermarket Site Assessment and the Importance of Spatial Analysis Data Armando B. Mendes, Margarida G. M. S. Cardoso, Rui Carvalho Oliveira -- 1. Introduction -- 2. GIS and Influence Area Delimitation Models -- 3. Supermarkets' Site Assessment Data -- 3.1. Empirical framework -- 3.2. Influence area characterisation -- 4. The 3-Step Method for Site Evaluation -- 4.1. Step 1-Supermarket analogue groups -- 4.2. Step 2 - Induction of classification rules -- 4.3. Step 3-New site sales forecast and dominance analysis -- 5. Discussion and Conclusions -- References -- DOCTORAL RESEARCH NOTES.

A Framework for Corporate Crisis Management: Applications to SMEs in Australia Mohammed Aba-Bulgu, Sardar M. N. Islam -- 1. Introduction -- 2. Corporate Crises-The Concept -- 3. Research Objectives and Methodology -- 4. A Theoretical and Conceptual Framework for Crisis Management Studies -- 5. The Financial Crisis Management Model and Its Approach -- 6. Crisis Management Phases -- Phase 1 - Assessment of Incident: -- Phase 2 - Crisis Management Planning: -- Phase 3-Temporary Resumption of Operation: -- Phase 4-Replacement and Reconstruction of Tangible Assets: -- Phase 5-Marketing and Promotion: -- Phase 6-Permanent Resumption of Operations: -- 7. Conclusion -- References -- Option Games, Asymmetric Information and Merger Announcement Returns Hongbo Pan, Xinping Xia -- 1. Introduction -- 2. The Timing and Terms of Merger -- 3. Announcement Abnormal Returns and Size Effect -- 4. Conclusions -- Acknowledgements -- References -- RESEARCH METHODOLOGY PAPERS -- Analysing Data Using GLM Models Graeme D. Hutcheson -- 1. Introduction -- 2. Modelling Continuous Data -- 2.1. Simple OLS regression -- 2.2. Multiple OLS regression -- 3. Modelling Categorical Data -- 4. Modelling Binary Data -- 5. Modelling Ordered Categorical Data -- 6. Modelling Unordered Categorical Data -- References -- The Issue of Missing Values, their Presence and Management: A Relevant Demonstration of Data Analysis in Marketing Using CaRBS Malcolm J. Beynon -- 1. Introduction -- 2. Missing Values in Data Analysis -- 3. Description of Small Food Product Data Set and Its Preparation Prior to Analysis -- 4. CaRBS Analysis of Baked Bean Data Set (D0%) -- 5. CaRBS Analyses with Created Missing Values -- 5.1. CaRBS analyses of original incomplete data sets -- 5.2. CaRBS analyses of "imputed" .lled-in data sets -- 6. Conclusions -- References -- Appendix A: Description of Baked Bean Data Set.

Appendix B: Description of CaRBS System.

Description based on publisher supplied metadata and other sources.

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