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Secrets of Online Persuasion : Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools.

By: Contributor(s): Material type: TextTextPublisher: New York : Morgan James Publishing, 2006Copyright date: ©2006Edition: 1st edDescription: 1 online resource (278 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781614487524
Subject(s): Genre/Form: Additional physical formats: Print version:: Secrets of Online PersuasionLOC classification:
  • HF5415.1265 .M534 2006
Online resources:
Contents:
Intro -- Title -- Copyright -- Contents -- FOREWORD -- INTRODUCTION -- SECTION I Mastering The New Media Marketplace -- CHAPTER 1. The New Media Revolution: Cash in with the cultural tsunami sweeping the international marketplace -- CHAPTER 2. The New Media Marketplace: How to work with (and win in) the New Media culture -- CHAPTER 3. The New Media Consumer: What makes the New Media consumer tick (and how rubbing people the wrong way can torpedo your best efforts) -- CHAPTER 4. Your New Media Toolbox: It's Tool Time! Meet the New Media Tools that work hard for you... 24/7 -- CHAPTER 5. The New Media Marketing Mindset: Innovative thinking that trumps technology every time -- SECTION II Business Blogging Secrets Revealed! -- CHAPTER 6. Blogging for your business is NOT what you think -- CHAPTER 6.5. Pulling back the curtain to meet the Wizard of Blogs -- CHAPTER 7. Planning for long term success -- CHAPTER 8. Make your blogging fast, easy and fun with the best software for your unique needs -- CHAPTER 9. Content that creates raving fans -- CHAPTER 9.5. Laying out the spider bait -- CHAPTER 10. Boosting the performance on your blog -- SECTION III Influence &amp -- Persuasion Secrets Revealed! -- CHAPTER 11. Tribal Marketing: the secret strategy for high leverage to influence your target audience -- CHAPTER 12. Influencing the Influencers... winning through personal persuasion! -- CHAPTER 13. The Art and Science of Effectively Persuading Your Target Audience and the Masses -- CHAPTER 14. Ten Commandments of Marketing with the New Media (to avoid the wrath of the marketplace) -- SECTION IV Take Action! -- CHAPTER 15. Podcasting for Profit -- CHAPTER 16. iBuzz: Creative ways to use Podcasts and other Multimedia Tools for Runaway Word-of-Mouth Marketing Impact -- CHAPTER 17. iBrand: The Fingerprint of Emotion (verses the smudge of mass media).
CHAPTER 18. iConnect: The Handshake Heard Around the World -- CHAPTER 19. iProfit: The 360° System for New Media Marketing -- CHAPTER 20. Final words from your Coaches on using New Media -- ACKNOWLEDGEMENTS -- MEET YOUR AUTHORS AND COACHES -- ADDITIONAL RESOURCES.
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Intro -- Title -- Copyright -- Contents -- FOREWORD -- INTRODUCTION -- SECTION I Mastering The New Media Marketplace -- CHAPTER 1. The New Media Revolution: Cash in with the cultural tsunami sweeping the international marketplace -- CHAPTER 2. The New Media Marketplace: How to work with (and win in) the New Media culture -- CHAPTER 3. The New Media Consumer: What makes the New Media consumer tick (and how rubbing people the wrong way can torpedo your best efforts) -- CHAPTER 4. Your New Media Toolbox: It's Tool Time! Meet the New Media Tools that work hard for you... 24/7 -- CHAPTER 5. The New Media Marketing Mindset: Innovative thinking that trumps technology every time -- SECTION II Business Blogging Secrets Revealed! -- CHAPTER 6. Blogging for your business is NOT what you think -- CHAPTER 6.5. Pulling back the curtain to meet the Wizard of Blogs -- CHAPTER 7. Planning for long term success -- CHAPTER 8. Make your blogging fast, easy and fun with the best software for your unique needs -- CHAPTER 9. Content that creates raving fans -- CHAPTER 9.5. Laying out the spider bait -- CHAPTER 10. Boosting the performance on your blog -- SECTION III Influence &amp -- Persuasion Secrets Revealed! -- CHAPTER 11. Tribal Marketing: the secret strategy for high leverage to influence your target audience -- CHAPTER 12. Influencing the Influencers... winning through personal persuasion! -- CHAPTER 13. The Art and Science of Effectively Persuading Your Target Audience and the Masses -- CHAPTER 14. Ten Commandments of Marketing with the New Media (to avoid the wrath of the marketplace) -- SECTION IV Take Action! -- CHAPTER 15. Podcasting for Profit -- CHAPTER 16. iBuzz: Creative ways to use Podcasts and other Multimedia Tools for Runaway Word-of-Mouth Marketing Impact -- CHAPTER 17. iBrand: The Fingerprint of Emotion (verses the smudge of mass media).

CHAPTER 18. iConnect: The Handshake Heard Around the World -- CHAPTER 19. iProfit: The 360° System for New Media Marketing -- CHAPTER 20. Final words from your Coaches on using New Media -- ACKNOWLEDGEMENTS -- MEET YOUR AUTHORS AND COACHES -- ADDITIONAL RESOURCES.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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