Business, Industrial Marketing and Uncertainty.

Cover -- Business, industrial marketing and uncertainty -- A design strategy for improving adaptive conjoint analysis -- The use of customer-centric philosophy in hotels to improve customer loyalty -- The central role of the reputation of country-of-origin firms in developing markets -- Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs -- Impact of B2C e-commerce codes of conduct on sales volume: lessons from the Spanish perspective -- How does word of mouth affect customer satisfaction? -- The effects of the crisis on marketing innovation: an application for Spain -- Improving new product development performance by risk management -- The incidence of incentives for t-commerce acceptance: improving television as a distribution channel.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.