Dynamic Digital Marketing : Master the World of Online and Social Media Marketing to Grow Your Business.

Cover -- Title Page -- Copyright -- Contents -- Acknowledgements -- Introduction -- Who I am and why you should read this book -- The 90-day plan -- Summary: maximise digital marketing -- Part I Getting started -- Chapter 1: Create your customer avatar -- Your conversion success -- Chapter 2: Map your customer journey -- Chapter 3: Carry out market and competitor analysis -- Competitor analysis and benchmarking success factors -- Chapter 4: Developing your proposition -- So how does a business achieve these goals? -- Proposition -- Presence -- Process -- Chapter 5: Decide on key digital channels -- Artificial intelligence -- Behavioural marketing -- Messenger marketing -- Email campaigns -- Customer experience marketing -- The 3Ts -- Chapter 6: Review internal processes -- Chapter 7: Calculate your ideal sales revenue -- What's a good profit margin for a business? -- Marketing as a revenue generator - the maths of selling -- Return on investment (ROI) -- Chapter 8: Review your skills bridge -- So why invest in digital? -- And why invest in digital training? -- Train or recruit in new skilled staff? -- Chapter 9: Implement time-management strategies -- 1. Making time -- 2. Time savvy NOT time waster -- 3. Focus and digital distraction -- 4. Organise your work environment -- 5. Reduce your personal stress -- 6. Motivation -- 7. Create goals for key areas in your life -- 8. Get creative and think BIG -- Other life resources you may find useful -- Chapter 10: Safeguard against digital pitfalls -- Why does digital fail? -- So how can you succeed in digital marketing? -- Part II The Dynamic Digital Marketing Model -- Chapter 11: Search - The R.A.P.I.D Traffic Generator -- Introduction -- Google Search -- How does Google Search work? -- What actually happens when you search on Google? -- SEARCH or search marketing.

SEARCH Step 1: The R.A.P.I.D. Traffic Generator - Reach -- SEARCH Step 2: The R.A.P.I.D. Traffic Generator - Audit -- SEARCH Step 3: The R.A.P.I.D. Traffic Generator - Paid -- SEARCH Step 4: The R.A.P.I.D. Traffic Generator - Invite -- SEARCH Step 5: The R.A.P.I.D. Traffic Generator - Dominate -- Chapter 12: Social - The Proven Positioning Process -- Introduction -- Social media strategy -- So why invest in SOCIAL? -- What not to do on social media -- Social communities -- Posting strategy -- Targeting your audience for free using social media -- Basic posting strategies -- SOCIAL Step 1: The Proven Positioning Process - Increase -- SOCIAL Step 2: The Proven Positioning Process - Interact -- SOCIAL Step 3: The Proven Positioning Process - Influence -- Chapter 13: Send - The C.L.E.A.N. Customer Cultivator -- Benefits of email marketing -- Simplifying the law and best practice for data -- SEND Step 1: The C.L.E.A.N. Customer Cultivator - Capture -- SEND Step 2: The C.L.E.A.N. Customer Cultivator - Leads -- SEND Step 3: The C.L.E.A.N. Customer Cultivator - Entice -- SEND Step 4: The C.L.E.A.N. Customer Cultivator - Automate -- SEND Step 5: The C.L.E.A.N. Customer Cultivator - Nurture -- Chapter 14: Substance - The C.R.E.A.T.I.V.E. Content Communicator -- Marketing is impossible without great content! -- The content marketing process -- Content marketing techniques -- The customer's buying journey -- YouTube -- Substance Step 1: The C.R.E.A.T.I.V.E. Content Communicator - Conversation -- Substance Step 2: The C.R.E.A.T.I.V.E. Content Communicator - React -- Substance Step 3: The C.R.E.A.T.I.V.E. Content Communicator - Educate -- Substance Step 4: The C.R.E.A.T.I.V.E. Content Communicator - Awareness -- Substance Step 5: The C.R.E.A.T.I.V.E. Content Communicator - Tips -- Substance Step 6: The C.R.E.A.T.I.V.E. Content Communicator - Inspire.

Substance Step 7: The C.R.E.A.T.I.V.E. Content Communicator - Visibility -- Substance Step 8: The C.R.E.A.T.I.V.E. Content Communicator - Entertain -- Chapter 15: Sell - The Ultimate Reach and Retention Radar -- The new marketing age -- Sell Step 1: The Ultimate Reach and Retention Radar - Rapport -- Sell Step 2: The Ultimate Reach and Retention Radar - Relationship -- Sell Step 3: The Ultimate Reach and Retention Radar - Repeat -- Sell Step 4: The Ultimate Reach and Retention Radar - Referral -- Sell Step 5: The Ultimate Reach and Retention Radar - Reward -- Chapter 16: Sponsor - The Brilliant Brand Booster -- Brand boosting -- Paid sponsorship and advertising -- Sponsor Step 1: The Brilliant Brand Booster - Adverts -- Sponsor Step 2: The Brilliant Brand Booster - Affiliates -- Sponsor Step 3: The Brilliant Brand Booster - Alliances -- Chapter 17: Strategy - The D.I.R.E.C.T. Digital Dynamo -- Strategy Step 1: The D.I.R.E.C.T. Digital Dynamo - Delve -- Strategy Step 2: The D.I.R.E.C.T. Digital Dynamo - Insights -- Strategy Step 3: The D.I.R.E.C.T. Digital Dynamo - Research -- Strategy Step 4: The D.I.R.E.C.T. Digital Dynamo - Evaluate -- Strategy Step 5: The D.I.R.E.C.T. Digital Dynamo - Create -- Strategy Step 6: The D.I.R.E.C.T. Digital Dynamo - Tools -- Chapter 18: Score - The Radical Results Reaper -- Score Step 1: The Radical Results Reaper - Metrics -- Score Step 2: The Radical Results Reaper - Measure -- Score Step 3: The Radical Results Reaper - Monitor -- Score Step 4: The Radical Results Reaper - Meaning -- Score Step 5: The Radical Results Reaper - Manipulate -- Score Step 6: The Radical Results Reaper - Money -- Chapter 19: The Digital Challenge -- Case Study: How Business Consort got an 11% increase in customer base in just 30 days -- Results: proven campaign tactics -- Chapter 20: Digital marketing success stories -- Further Resources.

Index -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.