Engaging with Fashion : Perspectives on Communication, Education and Business.

Intro -- Half Title -- Series Information -- Title Page -- Copyright Page -- Table of contents -- List of Figures -- Notes on Contributors -- Introduction -- The Editorial Journey: Fashion and Fashions -- Section Summaries -- Marketing -- Consuming -- Educating -- Communicating -- Embodying -- Positioning -- Engaging with Fashion -- Acknowledgments -- Introduction -- The Editorial Journey: Fashion and Fashions -- Section Summaries -- Marketing -- Consuming -- Educating -- Communicating -- Embodying -- Positioning -- Engaging with Fashion -- Acknowledgments -- PART.1 Marketing -- Chapter 1 Copying to Be Unique?: : An Analysis of High Street Retailers' Product Differentiation Strategies -- 1 Introduction -- 2 The Importance of Being Different: Life-Style Retailing and Branding -- 3 Sample -- 3.1 'Design-Led' and 'Buying-Led' Retailers -- 4 Differentiation and Fashionability -- 5 It's Difficult to Be Different: The Quest for New Ideas from Similar Sources of Inspiration -- 6 Designed to Be Unique: Design-Led Retailers' Pursuit of Difference -- 7 Copying to Be Unique? - The Tragedy of (Pseudo-) Differentiation -- 8 Conclusion -- Bibliography -- Chapter 2 The Fashion 'Timescape': : Historical Evolution and Contemporary Features -- 1 Introduction -- 2 Fashion and Present-ness: The Modern Neophilia -- 3 The Fashion System: From the Discipline of 'Neophilia' to Its Postmodern Implosion -- 4 The Temporalities of Contemporary Fashion -- 4.1 'Slowphilia' -- 4.2 'Momentization' -- 4.3 'Past-iche' -- 5 Conclusion -- Bibliography -- Chapter 3 The Art Foundations of Luxury Fashion Brands: : An Exploratory Investigation -- 1 Introduction -- 2 Private Art Foundations Related to Fashion -- 2.1 Artistic Programs -- 2.2 Exhibition.Spaces -- 2.3 Secondary Educational Programmes -- 3 Definition of Luxury Fashion.Brand.

4 Definition of Public Engagement in Contemporary.Art -- 5 Methodology -- 6 Findings -- 7 Conclusion -- Bibliography -- PART.2 Consuming -- Chapter 4 Ethical and Sustainable Luxury: : The Paradox of Consumerism and Caring -- 1 Introduction -- 2 The Triangle Shirtwaist Factory and Rana.Plaza -- 3 Sustainability -- 4 Ethical Issues - Making a Difference -- 5 Consumer Demand -- 6 Conclusion -- Bibliography -- Chapter 5 Martin House Makers: : Exploring Modes of Upcycling and Make within the Charity Retail.Sector -- 1 Introduction -- 2 Practice-Led Methodology -- 3 Contextualising Recycling -- 4 Martin House Makers: The Journey.So.Far -- 5 Conclusion -- Bibliography -- Chapter 6 The Borrowing of Emotive Connotation between Fashion and.Music -- 1 Introduction -- 2 The Partnership -- 3 Fulfilling Emotional.Needs -- 4 The Purpose of the Bond and Interdependency -- 5 The Cultural Narrative -- 6 Conclusion -- Bibliography -- Chapter 7 Recent Gastro-Trends: : Food Surfing on the Streets -- 1 Introduction: About Fashions -- 2 Streetstyle -- 3 'Supermarket of Styles', Globalization Effect and Hybrid.Styles -- 4 A Translation from Fashion Theory to the New Ways of.Eating -- 5 Recent Gastro Trends or the New Ways of.Eating -- 5.1 Presumed Ancient Origin of New.Dishes -- 5.2 Foreign and Global Influences -- 5.3 Food Consumption on the Streets, with the.Hands -- 5.4 Gastronomic Extravaganzas which Reinvent Dishes, Techniques, Utensils and Convivial.Habits -- 6 Conclusion -- Bibliography -- PART.3 Educating -- Chapter 8 Collaborative Learning in Fashion Education -- 1 Introduction: The Portuguese Context -- 2 The Problem Solving Metaphor -- 3 The Challenges of the Bologna Framework -- 4 The Portuguese Generation.Z -- 5 Collaborative Learning in Fashion.Design -- 6 Conclusion -- Bibliography.

Chapter 9 Clothing and Body: : Case Studies in 'Slow Fashion' in Fashion Education -- 1 Introduction -- 2 Fashion Education in.China -- 3 Chinese Traditional Clothing -- 4 Case Study at.bift -- 5 Conclusion -- Bibliography -- Chapter 10 Making It Real: : Engaging the Consumer in Sustainable Fashion Consumption -- 1 Project Transfer -- 2 Partner Concept Feedback -- 2.1 Cost -- 2.2 Communication -- 2.3 Customer -- 2.4 'Making It Real' -- 2.5 'Wash Less, Wear.More' -- 2.6 'Passing on Savings' -- 3 Engaging with Consumers -- 4 Conclusion -- Acknowledgements -- Bibliography -- PART.4 Communicating -- Chapter 11 Fashioning a Soviet Narrative: : Jean Paul Gaultier's Russian Constructivist Collection, 1986 -- 1 Setting the Stage: The Soviet Union and Jean Paul Gaultier -- 2 Gaultier's Russian Constructivist Collection -- 3 Gaultier's Constructivist.Legacy -- Acknowledgments -- Bibliography -- Chapter.12 Fashion, Fantasy, Power and Mystery: : Interpreting Shoes through the Lens of Visual Culture -- 1 Introduction -- 2 Coming to Bourdin and Jourdan: A Reflective Approach -- 3 From Product to Image: Interpreting High Heels through Bourdin's.Images -- 4 Conclusion -- Bibliography -- Chapter 13 Fashion Plates: Rudolph Ackermann and Paul Poiret: : The Relationship between Classical Revival and Feminist Express -- 1 Introduction -- 2 Revolution, Feminism and.Dress -- 3 Fashion.Plates -- 4 Vertical.Epoch -- 5 Modernistic Style.Shift -- 6 Poul Poiret/Inspired Fashion -- 7 Conclusion -- Bibliography -- Chapter.14 Fashion Icons in Photography: : American Magazine Turning to Iconic Representations from the 1960s On -- 1 Introduction -- 2 The '(Post-)Modern Turn of the Icon': Of Pop Art and Fashion -- 2.1 Pop Art Mechanisms and Influence -- 2.2 Fashion and (Pop).Art -- 2.3 Pop Art and the Treatment of American Icons in Fashion Magazines.

3 Iconic Figures in American Magazines, from the 1960s.On -- 3.1 Recurrences and Persistence of Iconic Figures in Fashion Photography -- 3.2 The Adoption of Iconic Figures -- 4 Conclusion -- Bibliography -- PART.5 Embodying -- Chapter.15 Transcending the Traditional: : Fashion as Performance -- 1 Introduction -- 2 Guinness and Saillard -- 3 Viktor and.Rolf -- 4 Swinton and Saillard -- 5 Conclusion -- Bibliography -- Chapter 16 Visual Impairment and Fashion: : Breaking Barriers -- 1 Introduction -- 2 Case Studies -- Design -- Participants -- Material and Procedures -- 3 Discussion -- Fashion, Style and Strategies for Breaking Barriers -- Assistive Technology, Low Vision Aids and Aesthetic Embarrassment -- 4 Conclusion -- Acknowledgments -- Bibliography -- PART.6 Positioning -- Chapter.17 Sustainable Kate? Wear-Again.Anne?: : The Recycled Fashions of the Duchess of Cambridge and the Princess.Royal -- 1 Introduction -- 2 The Study: Methodology -- 3 Catherine, Duchess of Cambridge -- 4 Anne, Princess.Royal -- 5 Discussion -- 6 Conclusion -- Bibliography -- Chapter.18 Clothing Issued the Enslaved on the Monticello Plantation -- 1 Introduction -- 2 'House Slaves' -- 3 'Field Slaves' and 'Tradesmen' -- 4 Clothing for the Slave Children -- 5 Images of Virginia.Slaves -- 6 Conclusion -- Bibliography -- Chapter.19 The Metamorphosis of Dress in Cyprus during the British.Period -- 1 Introduction -- 2 The Ottoman.Rule -- 3 The First Years of British.Rule -- 4 British Innovations -- 5 Lifestyle Changes during British.Rule -- 6 Towards a New European Dress Country -- 7 Conclusion -- Bibliography -- Chapter.20 Process and Mani Sapienti: : Arte Povera and the Default to Order -- 1 Introduction -- 2 Mani Sapienti and Found Machines -- 3 Marisa Merz's Scarpette and the Process of Knitting -- 4 Alighiero Boetti's Mappe and Afghani Embroidery -- 5 Conclusion.

Acknowledgements -- Bibliography -- Index of Names -- Index of Subjects.

This book is a modern exploration of how we engage with fashion today through the fields of Fashion, Dress, Material Culture, Fashion Management & Communication.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.