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Country of origin research revisited : seeking new methods and variables.

By: Contributor(s): Material type: TextTextSeries: International Marketing ReviewPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2017Copyright date: ©2017Edition: 1st edDescription: 1 online resource (193 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781787148581
Subject(s): Genre/Form: Additional physical formats: Print version:: Country of origin research revisitedDDC classification:
  • 658.84804999999994
LOC classification:
  • HF1009.5.C686 2017
Online resources:
Contents:
Covers -- Editorial boards -- Guest editorial -- Inconsistencies in the behavioural effects of consumer ethnocentrism -- The EU as superordinate brand origin: an entitativity perspective -- COO vs ROO: importance of the origin in customer preferences towards financial entities -- Country of origin effects ininternational marketing channels -- Buy-national campaigns: congruence determines premiums for domestic products -- Country of origin effects on brandimage, brand evaluation, and purchase intention -- A store brand's country-of-originor store image: what mattersto consumers? -- Drawing negative inferences from a positive country-of-origin image -- The effect of COO on retail buyers' propensity to trial new products -- Country of origin and ethnocentrism in the context of lateral, upward and downward migration.
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Covers -- Editorial boards -- Guest editorial -- Inconsistencies in the behavioural effects of consumer ethnocentrism -- The EU as superordinate brand origin: an entitativity perspective -- COO vs ROO: importance of the origin in customer preferences towards financial entities -- Country of origin effects ininternational marketing channels -- Buy-national campaigns: congruence determines premiums for domestic products -- Country of origin effects on brandimage, brand evaluation, and purchase intention -- A store brand's country-of-originor store image: what mattersto consumers? -- Drawing negative inferences from a positive country-of-origin image -- The effect of COO on retail buyers' propensity to trial new products -- Country of origin and ethnocentrism in the context of lateral, upward and downward migration.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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