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Multinational Enterprises in Emerging Markets.

By: Material type: TextTextPublisher: Copenhagen : Copenhagen Business School Press, 2002Copyright date: ©2002Edition: 1st edDescription: 1 online resource (407 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9788763099592
Subject(s): Genre/Form: Additional physical formats: Print version:: Multinational Enterprises in Emerging MarketsDDC classification:
  • 338.88
LOC classification:
  • HD62.4 -- .L87 2002eb
Online resources:
Contents:
Intro -- Contents -- Preface -- 1. Assessing Emerging Markets: Country Competitiveness and Industrial Environment -- 2. Facing Regulatory Environments in Emerging Markets: Shifts of Inbound FDI Policies -- 3. Dealing with Emerging Market Governments: Relationship Building and Development -- 4. Balancing Business Ethics and Culture: Corruption and Personal Networking in Emerging Markets -- 5. Curtailing Liabilities of Foreignness in Emerging Markets: Defensive vs. Offensive Approaches -- 6. Entering Emerging Markets: Where, When, and How -- 7. Partnering with Emerging Market Firms: Joint Venture Formation and Management -- 8. Linking Emerging Market Operations with Global Integration: Parent- Subsidiary Relations -- Case 1. Exxon in China -- Case 2. Wal-Mart in Mexico -- Case 3. Sony in Poland and Brazil -- Case 4. Philip Morris in Russia -- Case 5. Troika Potato Chips -- Index.
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Intro -- Contents -- Preface -- 1. Assessing Emerging Markets: Country Competitiveness and Industrial Environment -- 2. Facing Regulatory Environments in Emerging Markets: Shifts of Inbound FDI Policies -- 3. Dealing with Emerging Market Governments: Relationship Building and Development -- 4. Balancing Business Ethics and Culture: Corruption and Personal Networking in Emerging Markets -- 5. Curtailing Liabilities of Foreignness in Emerging Markets: Defensive vs. Offensive Approaches -- 6. Entering Emerging Markets: Where, When, and How -- 7. Partnering with Emerging Market Firms: Joint Venture Formation and Management -- 8. Linking Emerging Market Operations with Global Integration: Parent- Subsidiary Relations -- Case 1. Exxon in China -- Case 2. Wal-Mart in Mexico -- Case 3. Sony in Poland and Brazil -- Case 4. Philip Morris in Russia -- Case 5. Troika Potato Chips -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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