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The Emergence of Practitioner-Scholar Research.

By: Contributor(s): Material type: TextTextSeries: Journal of Business and Industrial Marketing SeriesPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2020Copyright date: ©2020Edition: 1st edDescription: 1 online resource (169 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781800719484
Subject(s): Genre/Form: Additional physical formats: Print version:: The Emergence of Practitioner-Scholar ResearchDDC classification:
  • 658.8
LOC classification:
  • HF5415.1263 .E447 2020
Online resources:
Contents:
Cover -- Guest editorial -- Driving employee engagement: how personality trait and leadership style impact the process -- Strategizing for the bottom of the pyramid: an action research into a Mexican agribusiness -- Understanding physician leadership: the mediating effects of positive organizational climate and relational role endorsement -- An investigation of characteristics of effective global leaders -- The impact of implicit bias on business-to-business marketing -- Strategic orientations, marketing capabilities and radical innovation launch success -- Business buyers are people too: exploring howg eodemographics affects business-to-business selling effectiveness -- Rating, review and reputation: how to unlock the hidden value of luxury consumers from digital commerce? -- The value of business accelerators and incubators - an entrepreneur's perspective -- Job and community embeddedness on voluntary turnover -- Aligning resource integration and organizational identities in project networks -- Promoting desirable work attitudes and behaviors among accountants: a field study -- Price and its forecasting of Chinese cross-border E-commerce.
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Cover -- Guest editorial -- Driving employee engagement: how personality trait and leadership style impact the process -- Strategizing for the bottom of the pyramid: an action research into a Mexican agribusiness -- Understanding physician leadership: the mediating effects of positive organizational climate and relational role endorsement -- An investigation of characteristics of effective global leaders -- The impact of implicit bias on business-to-business marketing -- Strategic orientations, marketing capabilities and radical innovation launch success -- Business buyers are people too: exploring howg eodemographics affects business-to-business selling effectiveness -- Rating, review and reputation: how to unlock the hidden value of luxury consumers from digital commerce? -- The value of business accelerators and incubators - an entrepreneur's perspective -- Job and community embeddedness on voluntary turnover -- Aligning resource integration and organizational identities in project networks -- Promoting desirable work attitudes and behaviors among accountants: a field study -- Price and its forecasting of Chinese cross-border E-commerce.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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