Decentralization and Marketization : The Changing Landscape of China's Adult and Continuing Education.

Intro -- Library of Congress Cataloging-in-Publication Data -- Contents -- Preface -- About the Author -- List of Tables -- List of Figures -- Introduction -- 1.1. Research Rationale -- 1.2. Research Aims and Objectives -- Research Aims -- Research Objectives -- Research Questions -- 1.3. Importance of the Study -- 1.4. Theoretical Framework and Research Methodology: An Overview -- 1.5. Organization of the Study -- Research Methodology -- 2.1. The Interpretive-Hermeneutic Paradigm -- 2.2. Case Study Research Strategy -- 2.3. Methods of Data Collection -- Documentary Data -- Experiential Knowledge and Informal Observations -- In-Depth Interviews -- Quantitative Surveys -- Organization of Field Trips -- 2.4. Limitations of the Study -- 2.5. Summary -- Global Influences: -- Decentralization and -- Marketization in Higher Education -- 3.1. Neoliberalism and Higher Education -- Characteristics of Neoliberalism -- New Public Management -- Higher Education and the Market -- New Managerialism and Higher Education -- 3.2. Globalization and Higher -- Education Restructuring -- Various Perspectives on Globalization -- The Impact of Globalization on Higher -- Education Restructuring -- 3.3. Continuing Education in the Global Society -- Changing Notions: from Continuing Education to -- Lifelong Learning -- Social and Economic Purposes of Continuing Education -- 3.4. Decentralization, Marketization and Institutional Change -- Change in Distribution of Power -- Change in Organizational Culture -- 3.5. Summary -- Historical Perspectives: China's Adult and Continuing Education -- 4.1. Context and Scale -- The Pre-Reform Period (1949-1978) -- Formalization of Adult Higher Education (1979-1992) -- The Era of Lifelong Learning (1993-Present) -- 4.2. Structure and Management -- Strategies for Reorganizing Structures and -- Reforming Management.

Adult Higher Education: A Pioneer of Reform in -- Higher Education -- 4.3. Teaching and Learning -- 4.4. Summary -- Driving Forces Behind the Reorganization of China's Adult and Continuing Education -- 5.1. The Rapid Expansion of China's Higher Education System -- 5.2. Domestic Factors: The Impact of Market-Driven Reform -- The Forces of Market-Driven Economic Reforms -- The Rising Demand for Professional Talent -- 5.3. External Influences: The Driver of China's Higher Education System -- American and other Western Influences -- The Soviet Union Model -- Hong Kong Examples -- 5.4. Summary -- Changes in Institutional Structure: Decentralizing the Adult Higher Education System -- 6.1. Case Studies of Adult and Continuing Education in Chinese Universities -- Tsinghua University: An Epitome -- Zhejiang University: A Snapshot -- Sun Yat-sen University: A Profile -- 6.2. Restructuring the Adult Higher -- Education System -- 6.3. Delegating the Power and Authority -- The Appointment and Recruitment of Staff Members -- Program Design -- The Choice of Collaborative Partners -- Financial Independence -- 6.4. Developing the Center-Based Structure -- Set-Up of Business Units -- Effective Decision-Making -- Self-Funding Operation -- Lack of Horizontal Integration -- Insufficient Authority -- 6.5. Summary -- Business-Oriented Operation: Cultivating Entrepreneurial Culture -- 7.1. Designing Market-driven Programs -- Targeting Student/Customer Needs -- Trade-Oriented Curricular -- Short Life-Span of Programs -- Three Approaches of Program Development -- Working Closely with the Business Community and the University -- Capitalizing on the Expertise of the Professional Bodies -- Collaborating with International Partners -- 7.2. Adopting the Marketing Strategies and Tactics in the Private Sector -- The Role of Educational Agents.

Program Promotion and Relationship Building -- 7.3. Establishing Customer-Centered -- Quality Assurance -- 7.4. Embracing Entrepreneurial Culture -- Adopting the Concept of Students as Clients -- Creating the Market-Oriented Mission -- Adapting to Change -- Empowering Employees -- Strengthening Internal Communications -- Encouraging Team Work -- 7.5. Summary -- Key Findings, -- Discussion, and Conclusions -- 8.1. Key Findings and Issues Emerging from the Restructuring of Adult and Continuing Education in Chinese Universities -- Transfer of Authority -- Corporate Style of Management -- Responsiveness to Market Needs -- Learners as Customers -- 8.2. Consideration for Public Policy Making in China's Adult and Continuing Education Sector -- 1. The Function of Adult and Continuing Education Should not be Limited to Professional Training -- 2. The Balance Between Adult and Continuing Education as a Social Institution And Adult and Continuing Education as a Self-Funding Business Entity Should be Maintained to Resist Complete Adaptation to Corporate Values in Adult and Continuing Education -- 3. The State Supervision Model Should be Strengthened Instead of Weakened in the Decentralization and Marketization of the Adult and Continuing Education Sector. -- 4. A New Mechanism of Quality Review Must be Established Along with the Restructuring of Adult and Continuing Education -- 5. Academic Staff with Strong Entrepreneurial Spirit Should be Recruited to Run Adult and Continuing Education Programs Instead of Hiring Those Only Having Strong Managerial Ability -- 8.3. Implications of the Restructuring with Regard to the Ongoing Theoretical -- Work on Globalization -- On the Source and Origin of the Reform -- On the Relationship between Education and Human -- Capital Development -- On the Commodification of Knowledge -- On the New Forms of Accountability.

On the Changing Role of State in Education -- 8.4. Conclusions and Suggestions for -- Further Study -- References -- APPENDIX 1 -- Questionnaire for Directors/Deputy Directors of Adult and Continuing Education Institutions in Chinese Universities -- English and Chinese Versions -- APPENDIX 2 -- Questionnaire for the Staff at Tsinghua University, Zhejiang University, and Sun Yat-sen University -- English and Chinese Versions -- APPENDIX 3 -- Topics Covered in In-depth Interviews at Tsinghua University, Zhejiang University and Sun Yat-sen University -- Index -- Blank Page.

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