The Rhetoric of Moral Protest : Public Campaigns, Celebrity Endorsement and Political Mobilization.

Intro -- Introduction -- Part I. Towards a theory of political mobilization -- 1. Social movement research: debates and agendas -- 1.1 Social movements in debate: between movement industries and systems of action -- 1.2 The micro-macro debate: between entrepreneurial activism and systemic conflicts -- 1.3 The rationale of mobilization -- 1.4 The patterns and processes of mobilization -- 2. Public campaigning: the praxis of organized mobilization -- 2.1 Public communication campaign research -- 2.2 Coordinating action across and within time -- 2.3 Political communication campaigns in narrative perspective -- 2.4 Political campaigns in ritual perspective -- 2.5 The rhetoric of organized political protest -- 3. The praxis of mobilization in context: bringing society back in -- 3.1 Organizations and institutional sectors: the molding of collective action -- 3.2 Strategie action: protest capital and social structure -- 4. Conclusions: putting the pieces together -- Part II. Investing in popular music: the opportunities for campaigning -- 1. The field of popular music -- 1.1 Popular culture as contested terrain -- 1.2 The audience of Western popular music: a tentative approach -- 1.3 The entertainment business and mass media -- 1.4 An approximation to the discourse of popular music -- 2. A presentation of cases: the making of the campaign shows and albums -- 2.1 The choice of cases: the criteria for selection -- 2.2 The Sun City album (fall 1985): the Artists United Against Apartheid and the Africa Fund -- 2.3 The Breakthrough and the Rainbow Warriors albums (autumn 1988/summer 1989): Greenpeace International -- 2.4 The Nelson Mandela 70th Birthday Tribute (11 June 1988): the British Anti-Apartheid Movement -- 2.5 The Human Rights Now! world tour (2 September to 16 October 1988): Amnesty International -- 3. The production of campaigns.

3.1 The investment of protest capital -- 3.2 The organization of 'joint ventures': the creation of an operational ground -- 3.3 The formulation of a joint campaign message: the development of a communicative ground -- 4. Conclusions: bridging institutional fields -- Part III. Designing and composing protest simulacra: the campaign events and artifacts -- 1. Methodology: qualitative data and interpretive analysis -- 1.1 Research materials: texts, songs and visuals -- 1.2 Research methods: the interpretive analysis of texts, songs and visuals -- 2. The oratory of 'political music': towards an interpretation of songs, albums and concerts -- 2.1 Popular songs as political narrations: the case studies -- 2.2 Campaign albums and concerts: the narrative amalgamation of songs and stars -- 3. The iconography of political protest: analyzing printed campaign materials -- 3.1 Modelling words in signets and logos -- 3.2 The visuals of confinement and liberation -- 3.3 'Black and White Unite': the programmatic use of contrasts -- 3.4 Greenpeace's adventurous fighters: the signs of commitment -- 4. Conclusions: inter-semiotic redundancy and the identity of public campaigns -- Part IV. Understanding and explaining mobilization: campaign strategies and organized collective action -- 1. Protest simulacra: models of collective action -- 1.1 Protest simulacra and the hyper-reality of political protest -- 1.2 Organized collective actions: encoded and enacted narrative models -- 2. Campaign frameworks: sustaining the momentum -- 2.1 Settling campaign messages: the narrative campaign frameworks and the mass media -- 2.2 The mapping of collective action: striking the right chord -- 3. Building a solid ground of public support: mobilizing individual support -- 3.1 Mobilization and the construction of shared identities.

3.2 Mobilization and the construction of action repertoires -- 4. Constructing and mobilizing constituency: organizational strategies -- 4.1 Creating a momentum of concem and commitment: an example of public events -- 4.2 Dramaturgical packaging: membership Segmentation and organizational differentiation -- 4.3 Collective identity formation: collective leaming and organizational platforms -- 4.4 Sustaining the momentum of public commitment: struggling with social structure -- 5. Conclusions: synergy and diagesis, or the synchrony and diachrony of political mobilization -- Part V. The globalization of collective action: international campaigns in context -- 1. The globalization of issues and arenas -- 1.1 Global risks and grievances -- 1.2 The international information order -- 1.3 The structure of international govemance -- 2. The organization of international collective action -- 2.1 National movement organizations and international Cooperation -- 2.2 International movement organizations and global campaigns -- 3. International campaigning: globalism or cross-national patchwork? -- 3.1 International campaigns: mobilizing between countries -- 3.2 Transnational activism: mobilizing across countries -- 4. Conclusions: the vertical integration of campaigning -- Epilogue -- Music scores -- References.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.