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Services Management.

By: Contributor(s): Material type: TextTextPublisher: Mumbai : Global Media, 2009Copyright date: ©2010Edition: 1st edDescription: 1 online resource (283 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781642876321
Subject(s): Genre/Form: Additional physical formats: Print version:: Services ManagementLOC classification:
  • HD9980.5.A67 2010
Online resources:
Contents:
COVER -- Contents -- CHAPTER 1 : Services Management- An Overview -- CHAPTER 2 : Services Classification -- CHAPTER 3 : Marketing Mix of Services -- CHAPTER 4 : Customer Relationship Management in Services -- CHAPTER 5 : Planning and Managing Service Delivery -- CHAPTER 6 : Tourism Management -- CHAPTER 7 : Travel Services -- CHAPTER 8 : Health Care Services -- CHAPTER 9 : Hotel Industry.
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COVER -- Contents -- CHAPTER 1 : Services Management- An Overview -- CHAPTER 2 : Services Classification -- CHAPTER 3 : Marketing Mix of Services -- CHAPTER 4 : Customer Relationship Management in Services -- CHAPTER 5 : Planning and Managing Service Delivery -- CHAPTER 6 : Tourism Management -- CHAPTER 7 : Travel Services -- CHAPTER 8 : Health Care Services -- CHAPTER 9 : Hotel Industry.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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