The Internet and American Business.

Intro -- Contents -- Preface -- Acknowledgments -- I Introduction -- 1 Introduction -- 2 The Internet before Commercialization -- II Internet Technologies Seeking a Business Model -- 3 Innovation and the Evolution of Market Structure for Internet Access in the United States -- 4 Protocols for Profit: Web and E-mail Technologies as Product and Infrastructure -- 5 The Web's Missing Links: Search Engines and Portals -- 6 The Rise, Fall, and Resurrection of Software as a Service: Historical Perspectives on the Computer Utility and Software for Lease on a Network -- III Commerce in the Internet World -- 7 Discovering a Role Online: Brick-and-Mortar Retailers and the Internet -- 8 Small Ideas, Big Ideas, Bad Ideas, Good Ideas: ''Get Big Fast'' and Dot-Com Venture Creation -- IV Industry Transformation and Selective Adoption -- 9 Internet Challenges for Media Businesses -- 10 Internet Challenges for Nonmedia Industries, Firms, and Workers: Travel Agencies, Realtors, Mortgage Brokers, Personal Computer Manufacturers, and Information Technology Services Professionals -- 11 Resistance Is Futile? Reluctant and Selective Users of the Internet -- 12 New Wine in Old and New Bottles: Patterns and Effects of the Internet on Companies -- 13 Communities and Specialized Information Businesses -- VI Newly Created or Amplified Problems -- 14 File Sharing and the Music Industry -- 15 Eros Unbound: Pornography and the Internet -- VII Lessons Learned, Future Opportunities -- 16 Market and Agora: Community Building by Internet -- 17 Conclusions -- Contributors -- Index.

The effect of a commercialized Internet on American business, from the boom in e-commerce and adjustments by bricks-and-mortar businesses to file-sharing and community building.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.