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Historical Perspectives on Non-Western Markets and Consumer Cultures.

By: Contributor(s): Material type: TextTextSeries: Journal of Historical Research in Marketing SeriesPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2019Copyright date: ©2019Edition: 1st edDescription: 1 online resource (93 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781839092565
Subject(s): Genre/Form: Additional physical formats: Print version:: Historical Perspectives on Non-Western Markets and Consumer CulturesDDC classification:
  • 381.09
LOC classification:
  • HF5415 .H578 2019
Online resources:
Contents:
Cover -- EDITORIAL ADVISORY BOARD -- Materialism, television and social media - analysis of the transformation of post-colonial Indian market -- The Indian Patola: import and consumerism in early modern Indonesia -- "The fact is, that Turks can't live without coffee. . ." the introduction of Nescafé into Turkey (1952-1987) -- A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale.
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Cover -- EDITORIAL ADVISORY BOARD -- Materialism, television and social media - analysis of the transformation of post-colonial Indian market -- The Indian Patola: import and consumerism in early modern Indonesia -- "The fact is, that Turks can't live without coffee. . ." the introduction of Nescafé into Turkey (1952-1987) -- A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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