Membership Essentials : Recruitment, Retention, Roles, Responsibilities, and Resources.

Intro -- Title page -- Copyright -- Acknowledgments -- About the ASAE-Wiley Series -- Introduction -- 1 The Evolving Environment for Membership and Engagement -- Global Expansion, Yet North American-Centric -- Economic Uncertainties with an Abundance of Options -- Work Redefined -- A Workforce of Five Generations -- A Sense of Community -- Advances in Technology -- Opportunities and Challenges -- Going Global -- Conclusion -- References -- About the Authors -- 2 Strategic Planning as It Relates to Relationship-Building, Engagement, and Affiliation -- Making the Case -- A Member-Centric Mindset Leads to Growth -- Who Do We Really Serve? -- Adapting Your Focus -- If the Organization Were to Disappear, Would Anyone Start It Again and Why? -- Engaging Members in Strategic Planning -- Metrics -- Challenges -- About the Author -- 3 Defining Value -- The Value of Association Membership -- Benefits and Answering the Question: "What's in It for Me?" -- Communicating Value Received -- Are Your Benefits Relevant, Effective, Both, 
or Neither? -- Ways to Improve Value -- New Member Value -- Conclusion -- About the Author -- 4 Governance as It Relates to Membership -- Governance Is Not Management -- Translating Purpose into Focus -- Membership Functions for Governing Bodies -- But Danger Potentially Lurks! -- How Membership Staff Can Support Their Governing Body -- References -- About the Author -- 5 Membership Is a Team Sport -- Your Association's Goals -- The Membership Department -- Member Benefits -- What Do Other Departments Do? (and How Can You Help?) -- Say No to Silos -- Transforming Actions into Value -- Summary -- References -- About the Author -- 6 Managing a Global Membership -- Global Considerations -- Volunteer Leadership -- Support of Chapters -- Marketing and Communication -- Case Studies -- Closing Thoughts -- References -- About the Author.

7 An Overview of Membership Research -- Why Membership Research Is Important -- Establishing a Research Management Strategy -- Areas of Inquiry for Membership Research -- Membership Marketing Strategy -- Research Methodologies for Associations -- Common Tools of Market Research -- Survey Deployment and Analysis -- Engaging a Research Consultant -- Reference -- About the Author -- 8 Mission Impossible -- Is Your Database Supporting Your Mission? -- AMS/CRM: A Prerequisite for Data-Driven Organizations -- Determining Requirements and Selecting an AMS/CRM -- Selecting a New System -- Achieving a Successful Implementation -- Managing and Using Data -- Conclusion -- Reference -- About the Authors -- 9 Organizing and Developing the Membership Function to Deliver Value -- Membership Department Responsibilities -- Staff Roles and Responsibilities -- Training and Professional Development -- Summary -- About the Author -- 10 Membership Categories and Dues Structures -- A Brief Introduction to Organizational or Enterprise Membership -- New Membership Models Are Emerging in the Association Community -- Membership Categories -- Recruitment of Enterprise or 
Organizational Members -- Organization Types -- Reference -- About the Author -- 11 The Role of Volunteers in Membership/Volunteer Management -- Why Volunteers Matter -- Different Types of Volunteer Opportunities -- Creating a Meaningful Volunteer Experience -- The Role of the Volunteer vs. the Role of Staff -- Volunteers as Association Ambassadors -- Conclusion -- References -- About the Author -- 12 Recruitment and Renewal Strategies -- Recruitment Strategies -- Target Market-Who -- The Offer-What -- The Marketing Message-Why -- Promotional Tactics-How -- Testing, Tracking, and Analysis-Where to Go in the Future -- Renewal Strategies -- Benchmarking -- Optimizing Renewals -- Conclusion -- References.

About the Author -- 13 Member-Get-a-Member Campaigns -- Elements of a MGAM Campaign -- Rewards and Rules -- Marketing Tactics and Budget -- Case Study -- About ULI -- References -- About the Author -- 14 Digital Engagement: Online Communities, Web Delivery of Benefits, and Social Networking and Media -- Online Communities and Social Networks -- Social Media -- Web Delivery of Benefits -- Conclusion -- About the Author -- 15 Membership Communication -- Understanding Your Members' World -- Emerging Demographic Trends Impacting Membership Communications -- Harnessing Today's Communication Tools -- Association Website: From "Static" to Engagement of Prospects and Members -- Developing Member Engagement -- Building Communities -- Engaging Member Volunteers in Communication -- Notes -- About the Author -- Acknowledgements -- Appendix I AAUW Web Survey -- Appendix II AAUW's Quad Process -- 16 Financial Metrics, Management, and Budgeting for Membership -- Performance Metrics in General -- Financial Metrics -- Historical (and Still Useful!) Metrics -- Membership Renewal Calculations -- Tracking and Presenting Metrics -- Trending Metrics: Things to Think About -- Budgeting as It Relates to the Membership Function -- Projecting Revenue -- Revenue Mix -- Communicating How Membership Dollars 
Are Spent -- Additional Resources and Suggested Reading -- About the Authors -- 17 Legal Considerations -- Corporate -- Tax Exemption -- Antitrust -- Due Process -- Membership Information -- Intellectual Property -- Social Media -- About the Author -- 18 Innovations and Potential Directions for Membership-Based Organizations -- Introduction -- ASAE's 2012 Great Ideas Conference -- Associations Looking at the Book Ends -- Alternative Membership Models -- Wrap-Up -- About the Authors -- About the Executive Editor -- Index -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.