Digital Business Models : Perspectives on Monetisation.

Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Table of contents -- Figures -- Tables -- Preface -- 1 The theory of the digital economy -- Introduction -- Creating theory in management sciences and its new tendencies -- Contemporary trends in management sciences from the perspective of new paradigms -- Innovative technologies and the concept of business models -- Conclusions -- References -- 2 Digital business models in the new economy -- Introduction -- Prospects for the development of business models in the digital economy -- Digital business models in the Sharing Economy -- Assumptions of Sharing Economy business models -- Digital business models and Big Data -- Internet platforms and their business models -- Algorithm-based business models -- Cognitive business models in the digital economy -- Servitisation of business models -- Servitisation as a new direction of improving business effectiveness -- Conclusions -- Note -- References -- 3 Social aspects in digital business models -- Introduction -- Theoretical framework of the social aspects of business models in the digital economy -- The potential of the digital economy to develop socially oriented activities -- The social perspective of running business activity in the modern economy -- Sustainable business models and hybridisation and the development of social issues -- Social and economic strategic value in digital business models -- Sustainable value-based management and the perspective of business models -- Digital business models in the Circular Economy -- Conclusions -- References -- 4 Monetisation in digital business models -- Introduction -- Dynamics of business models and monetisation aspects -- Designing digital business models and monetisation mechanisms -- The theoretical and practical framework for the monetisation of business models.

Classification of monetisation formulas for digital business models -- The process of designing the monetisation formula of the digital business model - the design of stages -- Controlling the monetisation of digital business models -- Digital performance management concept and monetisation strategies in digital business models -- The mechanism of scaling the monetisation formula of digital business models -- Monitoring of risk in digital business models -- Critical analysis of the monetisation processes of digital business models -- Conclusions -- References -- 5 Analysis of the digital business models of the new economy -- Introduction -- The operationalisation of digital business models -- Examples of the monetisation of Sharing Economy companies -- Uber technologies, Inc. -- Lime -- JustPark -- Zipcar -- Fon -- Spotahome -- Stashbee -- Fiverr -- Snap -- Couchsurfing -- BlaBlaCar -- Silvernest -- Examples of the monetisation of Big Data companies -- Amazon -- Google -- IBM -- TeraData -- Oracle -- Examples of the monetisation of Circular Economy companies -- Winnow -- DyeCoo -- Close the Loop -- Enerkem -- Schneider Electric -- Cambrian Innovation -- Lehigh Technologies -- HYLA Mobile -- TriCiclos -- MINIWIZ -- Conclusions -- References -- 6 Case study of a digital business model -- Introduction -- Case study of a digital business model -- CD Projekt -- Company history and key successes of CD Projekt -- The phenomenon of "The Witcher" as a brand -- Market strategy -- CD PROJEKT Group -- CD PROJEKT RED Studio -- The mission of the CD PROJEKT RED studio -- The goal of the CD PROJEKT RED studio -- GOG.com -- The mission of GOG.com -- The goal of GOG.com -- The philosophy of the CD PROJEKT Group -- What is important in games -- Development -- Business model - a digital business model -- Monetisation formulas used by CD Projekt.

Market capitalisation, charts and financial data -- Conclusions -- References -- 7 Conclusion -- Index.

By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.