Stop, Think, Go, Do : How Typography and Graphic Design Influence Behavior.

Cover -- Title -- CONTENTS -- INTRODUCTION: STOP, GO, READ THIS! -- CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired. -- CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be. -- CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it. -- CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences. -- CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality -- it must grab attention in crowded environments. -- CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking. -- CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education. -- CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous. -- ABOUT THE AUTHORS -- ACKNOWLEGMENTS.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.