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Brand, identity and corporate reputation.

By: Contributor(s): Material type: TextTextSeries: Marketing Intelligence & Planning: Volume 33, Issue 2Publisher: Bingley : Emerald Publishing Limited, 2015Copyright date: ©2015Edition: 1st edDescription: 1 online resource (115 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781784419448
Subject(s): Genre/Form: Additional physical formats: Print version:: Brand, identity and corporate reputationDDC classification:
  • 658;658.827
LOC classification:
  • HD59.2
Online resources:
Contents:
Cover -- Editorial advisory board -- Guest editorial -- The impact of reputation and identity congruence on employer brand attractiveness -- Cityscape promotions and the use of place images at the Olympic Games -- Brand equity, satisfaction, and switching costs -- Diners' loyalty toward luxury restaurants: the moderating role of product knowledge -- The impact of sound experiences on the shopping behaviour of children and their parents -- How to support consumer-brand relationships.
Summary: The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected chapters is the happy culmination of yet another successful conference, covering a broad, yet focused, range of issues in brand management today and providing truly international perspectives on brand consumption, B2B branding and consumer behaviour using key brand variables.
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Cover -- Editorial advisory board -- Guest editorial -- The impact of reputation and identity congruence on employer brand attractiveness -- Cityscape promotions and the use of place images at the Olympic Games -- Brand equity, satisfaction, and switching costs -- Diners' loyalty toward luxury restaurants: the moderating role of product knowledge -- The impact of sound experiences on the shopping behaviour of children and their parents -- How to support consumer-brand relationships.

The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected chapters is the happy culmination of yet another successful conference, covering a broad, yet focused, range of issues in brand management today and providing truly international perspectives on brand consumption, B2B branding and consumer behaviour using key brand variables.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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