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Visual Communication Design : An Introduction to Design Concepts in Everyday Experience.

By: Contributor(s): Material type: TextTextSeries: Required Reading Range SeriesPublisher: London : Bloomsbury Publishing USA, 2017Copyright date: ©2017Edition: 1st edDescription: 1 online resource (209 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781350031838
Subject(s): Genre/Form: Additional physical formats: Print version:: Visual Communication DesignDDC classification:
  • 745.4
LOC classification:
  • NK1510 .D385 2017
Online resources:
Contents:
Intro -- CONTENTS -- PREFACE -- INTRODUCTION: AN EVOLVING CONTEXT FOR DESIGN -- Today's design problems are increasingly complex -- Individual or single disciplines rarely solvecomplex problems -- People as producers -- The rapid evolution of technology changes its influence in our lives -- 1 Designing for experience -- Making sense of experience -- Experience and time -- Experience and media -- Denotation and connotation -- SUMMARY -- 2 The vocabulary of visual messages -- Elements -- Composition -- Code -- Style -- SUMMARY -- 3 Getting attention -- Perceptual and cultural experience -- CONTRAST -- FIGURE-GROUND -- COLOR -- SIZE CONSTANCY -- SCALE -- PROPORTION -- PROXIMITY -- FOCUS -- LAYERING -- SYMMETRY/ASYMMETRY -- CLOSURE -- CONTINUITY -- SERIES AND SEQUENCES -- PATTERN -- RHYTHM AND PACING -- MOTION -- SUMMARY -- 4 Orienting for use and interpretation -- Principles for orienting readers to the interpretation of information -- AFFORDANCES -- CHANNEL -- MEDIUM/FORMAT -- FEEDBACK -- WAYFINDING -- MAPPING -- HIERARCHY -- READING PATTERN -- GROUPING -- EDGE RELATIONSHIPS -- DIRECTION -- POINT OF VIEW -- SUMMARY -- 5 Interacting, interpreting, and experiencing -- The nature of signs -- The nature of interaction and interpretation -- LEGIBILITY/READABILITY -- DENOTATION AND CONNOTATION -- FRAMING -- ABSTRACTION -- ICON, INDEX, AND SYMBOL -- MATERIALITY -- SUBSTITUTION -- METAPHOR -- APPROPRIATION -- AMBIGUITY -- COGNITIVE DISSONANCE -- SUMMARY -- 6 Retaining and extending meaning -- Memory and categorization -- Extending the impact of form -- STEREOTYPES -- ARCHETYPES -- NARRATIVE -- MNEMONICS -- CHUNKING -- REDUNDANCY -- GRAPHIC IDENTITY -- BRANDING -- SUMMARY -- CONCLUSION -- GLOSSARY -- REFERENCES -- CREDITS AND ACKNOWLEDGMENTS -- INDEX.
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Intro -- CONTENTS -- PREFACE -- INTRODUCTION: AN EVOLVING CONTEXT FOR DESIGN -- Today's design problems are increasingly complex -- Individual or single disciplines rarely solvecomplex problems -- People as producers -- The rapid evolution of technology changes its influence in our lives -- 1 Designing for experience -- Making sense of experience -- Experience and time -- Experience and media -- Denotation and connotation -- SUMMARY -- 2 The vocabulary of visual messages -- Elements -- Composition -- Code -- Style -- SUMMARY -- 3 Getting attention -- Perceptual and cultural experience -- CONTRAST -- FIGURE-GROUND -- COLOR -- SIZE CONSTANCY -- SCALE -- PROPORTION -- PROXIMITY -- FOCUS -- LAYERING -- SYMMETRY/ASYMMETRY -- CLOSURE -- CONTINUITY -- SERIES AND SEQUENCES -- PATTERN -- RHYTHM AND PACING -- MOTION -- SUMMARY -- 4 Orienting for use and interpretation -- Principles for orienting readers to the interpretation of information -- AFFORDANCES -- CHANNEL -- MEDIUM/FORMAT -- FEEDBACK -- WAYFINDING -- MAPPING -- HIERARCHY -- READING PATTERN -- GROUPING -- EDGE RELATIONSHIPS -- DIRECTION -- POINT OF VIEW -- SUMMARY -- 5 Interacting, interpreting, and experiencing -- The nature of signs -- The nature of interaction and interpretation -- LEGIBILITY/READABILITY -- DENOTATION AND CONNOTATION -- FRAMING -- ABSTRACTION -- ICON, INDEX, AND SYMBOL -- MATERIALITY -- SUBSTITUTION -- METAPHOR -- APPROPRIATION -- AMBIGUITY -- COGNITIVE DISSONANCE -- SUMMARY -- 6 Retaining and extending meaning -- Memory and categorization -- Extending the impact of form -- STEREOTYPES -- ARCHETYPES -- NARRATIVE -- MNEMONICS -- CHUNKING -- REDUNDANCY -- GRAPHIC IDENTITY -- BRANDING -- SUMMARY -- CONCLUSION -- GLOSSARY -- REFERENCES -- CREDITS AND ACKNOWLEDGMENTS -- INDEX.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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