Telling the Design Story : Effective and Engaging Communication.

Cover -- Half Title -- Copyright Page -- Title Page -- Table of Contents -- Acknowledgments -- Preface -- Dedication -- Part 1: Storytelling in Design: A Primer -- 1 Human Response to Story -- Introduction -- Why Does Story Matter in Design? -- The Science Behind Why We Like Stories -- Stories in Building Social Connections -- Stories for Organizing Information -- Story as Moral Guidepost -- Elements of Story -- Everyone Has a Story -- 2 Presenter Meet Audience -- Introduction -- Overview of the Creative Process -- Why Are You Presenting? -- Who Are You Presenting to? -- What Are Your Goals for the Audience? -- How Are You Presenting? -- What Is Your Message? -- 3 Story Design -- Introduction -- Returning to the Creative Process -- Design Presentation Areas of Focus -- Point of View -- Project -- Pitch -- Honing the Message -- Designing the Story -- Editing Your Story -- "S"tory Development -- Storyboard -- Aiding Recall -- Part 2: Modes of Communication -- 4 Writing for Impact -- Introduction -- Why Does Writing Matter in Design? -- Elements of Good Writing -- Words -- Sentences -- Paragraphs -- Venues for Design Writing -- Mechanics of Writing -- Punctuation -- Ideas for Writing -- Editing &amp -- Rewriting -- Things to Avoid -- 5 Speaking for Impact -- Introduction -- The Evolution of Speaking -- The Goal of Your Presentation -- Persuasion -- Getting Started -- Align Yourself With Your Audience -- Align Your Message to Your Audience -- Align Your Delivery Tools to Your Audience -- Presentation Stages -- Align Your Delivery to Your Message -- Align Your Delivery Style to Your Message -- Align Your Body to Your Message -- Finding Your Confidence -- Coping Strategies -- Realign Yourself to Your Audience -- Special Presentation Types -- 6 Visual Storytelling -- Introduction -- Is a Picture Worth a Thousand Words? -- Attraction &amp -- Persuasion.

Recall &amp -- Comprehension -- Visual Thinking Strategies -- Organizing Graphic Real Estate -- Typology -- Color -- Bringing it All Together -- Establishing a Brand Identity -- 7 Storytelling with Information -- Introduction -- The Significance of Information Delivery -- How We Approach &amp -- Convey Information -- Representation Tactics in Design Analysis -- Diagram Considerations -- Diagram Annotation Strategies -- Diagram Creation Strategies -- Testing Diagrams -- 8 Storytelling with Ideas -- Introduction -- Expressing Ideas -- Design Outcomes Diagrams -- Conceptual Imagery -- Orthographic Drawings -- Modeling -- Three-Dimensional Drawings -- Rendering -- Four-Dimensional Depictions -- 9 Storytelling with Video -- Introduction -- The Role of Video in Design -- Work Flow of Video Production -- Pre-production -- Production -- Post-production -- Appendix A Photography Terms -- Appendix B Additional Diagrams -- Appendix C Image File Types -- Appendix D Video File Types -- Appendix E Audio File Types -- Appendix F Good Reads on Story Crafting &amp -- Delivery -- Appendix G Good Reads on Information Design -- Appendix H Good Reads on Story Props &amp -- Visual Messages -- Appendix I Good Reads on Design Process &amp -- Focus -- Appendix J Advanced Topics -- Appendix K Storytelling Resources -- Appendix L Events &amp -- Festivals -- Glossary -- About the Author -- References -- Image Credits -- Index.

Telling the Design Story: Effective and Engaging Communications teaches designers to craft cohesive and innovative presentations through storytelling.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.