Corporate Diplomacy : Building Reputations and Relationships with External Stakeholders.
Material type:
- text
- computer
- online resource
- 9781783530564
- 659.2/85
- HD2744 -- .H465 2014eb
Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Preface -- Introduction -- 1 Due Diligence: Mapping and Analysis of Your Stakeholders -- 2 Integration: From Stakeholder Maps to Financial and Operational Performance -- 3 Personal: Stakeholder Relationships Are Personal Relationships -- 4 Learning: Humility in Adapting to Negative Feedback in a Necessarily Imperfect Strategy -- 5 Openness: Strategic Communications to Reinforce Trust and Reputation -- 6 Mindset: Externally Facing Long-term Organizational Culture -- Conclusion: 12 Traps to Avoid -- Endnotes -- About the author -- Index.
This book argues that the strategic management of relationships with external stakeholders - what the author calls 'Corporate Diplomacy' - creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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