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Consumption Motives in Luxury Marketing : An Analysis of two Agricultural Markets: Equestrian Sports and Food.

By: Material type: TextTextPublisher: Göttingen : Cuvillier Verlag, 2015Copyright date: ©2015Edition: 1st edDescription: 1 online resource (289 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783736980389
Subject(s): Genre/Form: Additional physical formats: Print version:: Consumption Motives in Luxury MarketingDDC classification:
  • 338.47
LOC classification:
  • HD9999.L852.H378 2015
Online resources:
Contents:
Intro -- Contents -- Short summary -- Kurzzusammenfassung -- Introduction -- Chapter I: Personally-Oriented and Socially-Oriented Luxury Motives in Horse Sports -- Chapter II: Luxury Food: Definition and Consumption Motives -- Chapter III: Excursus: Marketing Instruments in a Branch that is Associated with Luxury -- Summary and Discussion -- Limitations and Outlook -- Curriculum Vitae -- Paper and Presentations -- Acknowledgements.
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Intro -- Contents -- Short summary -- Kurzzusammenfassung -- Introduction -- Chapter I: Personally-Oriented and Socially-Oriented Luxury Motives in Horse Sports -- Chapter II: Luxury Food: Definition and Consumption Motives -- Chapter III: Excursus: Marketing Instruments in a Branch that is Associated with Luxury -- Summary and Discussion -- Limitations and Outlook -- Curriculum Vitae -- Paper and Presentations -- Acknowledgements.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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