Power Games.
Material type:
- text
- computer
- online resource
- 9789814695299
- 324.9595054
- JQ1062.A95 .H34 2016
Intro -- Contents -- Acknowledgements -- Abbreviations of Political Parties -- Introduction -- 1 The Cultural, Social and Political Fabric of Malaysia -- 2 Trends in Social Media Use in Malaysian Cyberspace -- 3 A Political Marketing Tool and a Network of Cyber Battles -- 4 Psychological Warfare and Leadership Change -- 5 Negotiating Political Reform and Change -- Conclusion -- Bibliography -- Index -- About the Author.
This research employs a political economy approach to the media, Habermass notion of the public sphere, and the social determinism perspective in order to understand the extent to which online media can enrich political life and bring about new ways of campaigning.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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