Into the Red : The Birth of the Credit Card Market in Postcommunist Russia.

Intro -- Contents -- List of Tables and Figures -- Acknowledgments -- Introduction -- 1. The Architecture of Credit Card Markets -- 2. Market Building in the Transitional Context -- 3. Setting the Stage: Consumer Credit and Banking Before and During the Transition -- 4. Inner Circles: Card Issuing at the Dawn of the Market -- 5. The Stick But No Carrot: Disseminating Cards Through Employers -- 6. The Carrot, at Last: Will Consumer Lending Lead the Way for Russia's Credit Card Market? -- 7. The Missing Piece of the Puzzle: The Struggle to Institutionalize Interbank Information Sharing and Create Credit Bureaus -- 8. The Russian Credit Card Market Through the Lens of Continuity and Change -- Appendix: Data and Methodology -- Notes -- Bibliography -- Index.

Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.