Best Practices for Graphic Designers, Grids and Page Layouts : An Essential Guide for Understanding and Applying Page Design Principles.

Cover -- Title Page -- CONTENTS -- INTRODUCTION -- Vignelli Associates: Approach to Grid-based Design -- ELEMENTS OF A GRID SYSTEM: An Overview -- Oikos Associati: Turning the Grid into a Focal Point -- BASIC STRUCTURES: Single-Column/Manuscript Grids -- Multicolumn Grids -- Modular Grids -- Hierarchical Grids -- Baseline Grids -- Compound Grids -- UPPERCASE Magazine: Multicolumn Flexibility -- BEHIND THE GRID: An Overview -- Type &amp -- Column Widths -- HOW Magazine: Designing for Designers -- Type &amp -- Vertical Increments -- Type &amp -- Balance in Columns -- The Golden Section -- Lucid Design: The Twelve-Column Grid &amp -- Website Design -- HIERARCHY/ORGANIZATION OF INFORMATION: An Overview -- Organizing the Content Scale &amp -- Impact -- Typographic Techniques Can Impact Flow -- Negative Space As a Map -- Using Relative Position to Establish Importance -- Color Can Bring Content Forward, or Push It Back -- Brandon Bird Design: Grids on Display -- Elements: A Modular System to Ease Line Extension -- The Official Manufacturing Company: Divisions in Space Form Content Areas -- PAGE STRUCTURE: An Overview -- Size &amp -- Shape of the Page -- Page Margins -- Caserta Design: Layout That Evokes an Emotional Response -- Live Area: Page Size -- Symmetry &amp -- Composition -- Folds &amp -- Relationship of Content Across Pages -- Production Considerations -- UnderConsideration: Grouping with Grids -- CONTENT STRUCTURE: An Overview -- Development of Read/Progression of Info -- Grouping Information -- Rhythm &amp -- Flow -- Pacing -- Memo Productions: Content Is King -- Alexander Isley, Inc.: Illustration Grouped with Text -- Here Design: Illustrations Add Flavor to Layouts -- RELATIONSHIP OF DESIGN COMPONENTS: An Overview -- How Text &amp -- Image Can Be Separated -- How Text &amp -- Image Can Be Unified -- Space -- Scale.

804: Spatial Flexibility -- WIRED Magazine: Design Fidelity Across Platforms -- TYPE AS IMAGE: An Overview -- Hand Lettering &amp -- Illustrative Typography -- Caption Treatment -- Pull Quotes -- Folios &amp -- Wayfinding -- Matador: Layout with a Typographic Focus -- COLOR: An Overview -- Color As a Unifying Element -- Color As an Organizational Tool -- AdamsMorioka: For the Love of Color -- BREAKING THE RULES: An Overview -- Grid Deconstruction -- Optical Composition -- Organic Design -- Modern Dog: Design Organically But Think Rationally -- ABOUT THE AUTHORS.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.