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Marketing for Special and Academic Libraries : A Planning and Best Practices Sourcebook.

By: Contributor(s): Material type: TextTextSeries: Medical Library Association Books SeriesPublisher: Blue Ridge Summit : Rowman & Littlefield Publishers, Incorporated, 2016Copyright date: ©2016Edition: 1st edDescription: 1 online resource (179 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781442262713
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing for Special and Academic LibrariesDDC classification:
  • 025.1/977
LOC classification:
  • Z716.3.H54 2016
Online resources:
Contents:
Intro -- Contents -- Tables -- Figures -- Case Studies -- Preface -- Acknowledgments -- Ch01. Strategic Planning -- Ch02. The Marketing Plan -- Ch03. Marketing Plan Components -- Ch04. Implementation -- Ch05. Evaluation -- Ch06. Brands and Campaigns -- Ch07. Digital Publications -- Ch08. Social Media -- Ch09. Personal Interactions and Events -- Ch10. Visual and Print Marketing Materials -- Appendix A. Sample Marketing Plan -- Appendix B. Sample Web Usability Test -- Index -- About the Authors.
Summary: Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.
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Intro -- Contents -- Tables -- Figures -- Case Studies -- Preface -- Acknowledgments -- Ch01. Strategic Planning -- Ch02. The Marketing Plan -- Ch03. Marketing Plan Components -- Ch04. Implementation -- Ch05. Evaluation -- Ch06. Brands and Campaigns -- Ch07. Digital Publications -- Ch08. Social Media -- Ch09. Personal Interactions and Events -- Ch10. Visual and Print Marketing Materials -- Appendix A. Sample Marketing Plan -- Appendix B. Sample Web Usability Test -- Index -- About the Authors.

Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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