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The SAGE Handbook of Persuasion : Developments in Theory and Practice.

By: Contributor(s): Material type: TextTextPublisher: Thousand Oaks : SAGE Publications, Incorporated, 2012Copyright date: ©2013Edition: 2nd edDescription: 1 online resource (457 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781452262048
Genre/Form: Additional physical formats: Print version:: The SAGE Handbook of PersuasionDDC classification:
  • 153.8/52
LOC classification:
  • HM1196.P47 2013eb
Online resources:
Contents:
Cover -- Contents -- Part I - Fundamental Issues -- Chapter 1 - Persuasion in the Rhetorical Tradition -- Chapter 2 - The Effects of Message Features: Content, Structure, and Style -- Chapter 3 - Media Influence as Persuasion -- Chapter 4 - Outcomes of Persuasion: Behavioral, Cognitive, and Social -- Chapter 5 - On Being Persuaded: Some Basic Distinctions -- Part II - Theories, Perspectives, and Traditions -- Chapter 6 - Discrepancy Models of Belief Change -- Chapter 7 - Functional Attitude Theory -- Chapter 8 - Reasoned Action Theory: Persuasion as Belief-Based Behavior Change -- Chapter 9 - The Elaboration Likelihood Model -- Chapter 10 - Affect and Persuasion -- Chapter 11 - Reactance Theory and Persuasion -- Chapter 12 - Fear Appeals -- Chapter 13 - Narrative Persuasion -- Chapter 14 - Inoculation Theory -- Chapter 15 - Supportive and Persuasive Communication: Theoretical Intersections -- Part III - Contexts, Settings, and Applications -- Chapter 16 - Political Persuasion -- Chapter 17 - Persuasive Strategies in Health Campaigns -- Chapter 18 - The Siren's Call: Mass Media and Drug Prevention -- Chapter 19 - Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising -- Chapter 20 - Persuasion in the Legal Setting -- Chapter 21 - Persuading in the Small Group Context -- Chapter 22 - When Presumed Influence Turns Real: An Indirect Route of Media Influence -- Chapter 23 - How Does Technology Persuade?: Theoretical Mechanisms for Persuasive Technologies -- Author Index -- Subject Index -- About the Authors.
Summary: A new edition of this comprehensive and widely used Handbook. It takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
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Cover -- Contents -- Part I - Fundamental Issues -- Chapter 1 - Persuasion in the Rhetorical Tradition -- Chapter 2 - The Effects of Message Features: Content, Structure, and Style -- Chapter 3 - Media Influence as Persuasion -- Chapter 4 - Outcomes of Persuasion: Behavioral, Cognitive, and Social -- Chapter 5 - On Being Persuaded: Some Basic Distinctions -- Part II - Theories, Perspectives, and Traditions -- Chapter 6 - Discrepancy Models of Belief Change -- Chapter 7 - Functional Attitude Theory -- Chapter 8 - Reasoned Action Theory: Persuasion as Belief-Based Behavior Change -- Chapter 9 - The Elaboration Likelihood Model -- Chapter 10 - Affect and Persuasion -- Chapter 11 - Reactance Theory and Persuasion -- Chapter 12 - Fear Appeals -- Chapter 13 - Narrative Persuasion -- Chapter 14 - Inoculation Theory -- Chapter 15 - Supportive and Persuasive Communication: Theoretical Intersections -- Part III - Contexts, Settings, and Applications -- Chapter 16 - Political Persuasion -- Chapter 17 - Persuasive Strategies in Health Campaigns -- Chapter 18 - The Siren's Call: Mass Media and Drug Prevention -- Chapter 19 - Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising -- Chapter 20 - Persuasion in the Legal Setting -- Chapter 21 - Persuading in the Small Group Context -- Chapter 22 - When Presumed Influence Turns Real: An Indirect Route of Media Influence -- Chapter 23 - How Does Technology Persuade?: Theoretical Mechanisms for Persuasive Technologies -- Author Index -- Subject Index -- About the Authors.

A new edition of this comprehensive and widely used Handbook. It takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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