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M-Powering Marketing in a Mobile World.

By: Contributor(s): Material type: TextTextPublisher: New York : Business Expert Press, 2015Copyright date: ©2017Edition: 1st edDescription: 1 online resource (147 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631570049
Subject(s): Genre/Form: Additional physical formats: Print version:: M-Powering Marketing in a Mobile WorldDDC classification:
  • 658.87199999999996
LOC classification:
  • HF5548.34 .B364 2018
Online resources:
Contents:
Cover -- M-Powering Marketing in a Mobile World -- Contents -- Preface -- Acknowledgments -- CHAPTER 1: The Global Mobile Multiplier Effect -- CHAPTER 2: Mobile Strategy -- CHAPTER 3: Mobile in Retailing -- CHAPTER 4: Transforming Marketing with Mobile Data -- CHAPTER 5: Mobile and Policy Issues -- Epilogue: Back to the Future -- Bibliography -- About the Authors -- Index -- Ad Page -- Back Cover.
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Cover -- M-Powering Marketing in a Mobile World -- Contents -- Preface -- Acknowledgments -- CHAPTER 1: The Global Mobile Multiplier Effect -- CHAPTER 2: Mobile Strategy -- CHAPTER 3: Mobile in Retailing -- CHAPTER 4: Transforming Marketing with Mobile Data -- CHAPTER 5: Mobile and Policy Issues -- Epilogue: Back to the Future -- Bibliography -- About the Authors -- Index -- Ad Page -- Back Cover.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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