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Studies of Communication in the 2012 Presidential Campaign.

By: Contributor(s): Material type: TextTextSeries: Lexington Studies in Political Communication SeriesPublisher: Lanham : Lexington Books/Fortress Academic, 2014Copyright date: ©2014Edition: 1st edDescription: 1 online resource (250 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780739185186
Subject(s): Genre/Form: Additional physical formats: Print version:: Studies of Communication in the 2012 Presidential CampaignDDC classification:
  • 324.973/0932
LOC classification:
  • JK526 2012 -- .S88 2014eb
Online resources:
Contents:
Intro -- Title Page -- Acknowledgments -- Preface -- The Early Presidential Campaign of 2012 and the Grand Old Party "Wannabes" -- Mitt Romney and the 2012 Republican Nomination -- "Persona" in the 2012 Presidential Campaign -- The Rhetoric of a Campaigning First Lady -- First Ladies and Presidential Advising -- Political Propheteering -- Informed and Undecided -- The Honeymoon Is Over! -- Music as Rhetoric -- Candidates Use of Social Network Sites to Control Their Campaign Message -- This One Is Not Like the Others -- Index -- About the Contributors.
Summary: This diverse and unique collection of essays examines the role of communication in various aspects of the 2012 presidential campaign. Topics include the early campaign and Romney's nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social media, and Obama's second inaugural address.
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Intro -- Title Page -- Acknowledgments -- Preface -- The Early Presidential Campaign of 2012 and the Grand Old Party "Wannabes" -- Mitt Romney and the 2012 Republican Nomination -- "Persona" in the 2012 Presidential Campaign -- The Rhetoric of a Campaigning First Lady -- First Ladies and Presidential Advising -- Political Propheteering -- Informed and Undecided -- The Honeymoon Is Over! -- Music as Rhetoric -- Candidates Use of Social Network Sites to Control Their Campaign Message -- This One Is Not Like the Others -- Index -- About the Contributors.

This diverse and unique collection of essays examines the role of communication in various aspects of the 2012 presidential campaign. Topics include the early campaign and Romney's nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social media, and Obama's second inaugural address.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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