Beer Culture in Theory and Practice : Understanding Craft Beer Culture in the United States.

By:

Tyma, Adam W

Contributor(s):

Material type: Text

TextSeries: Communication Perspectives in Popular Culture SeriesPublisher: Lanham : Lexington Books/Fortress Academic, 2017Copyright date: ©2016Edition: 1st edDescription: 1 online resource (161 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781498535557

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Beer Culture in Theory and PracticeDDC classification:

394.130973

LOC classification:

GT2890 .B44 2017

Online resources:

Click to View

Contents:

Intro -- Contents -- Acknowledgments -- Introduction -- 1 Fermenting Community -- 2 Does Craft Beer Culture Have a Place for Women? -- 3 Falling Flat -- 4 Social Media Suds -- 5 Tapping into Identity -- 6 What's in a Name? -- Conclusion -- Bibliography -- Index -- About the Contributors.

Summary: The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.

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The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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