Advocacy : Championing Ideas and Influencing Others.
Material type:
- text
- computer
- online resource
- 9780300175073
- 302.2
- HM1166.D35 2011
Cover -- Contents -- 1 The Politics of Ideas -- 2 Communicate Your Idea with Impact -- 3 Frame Your Message -- 4 Build Your Reputation, Create a Brand -- 5 Form Alliances -- 6 Your Idea Is Only as Good as Its Story -- 7 Who's Making the Decision? -- 8 Network! -- 9 Timing Is Everything -- 10 Create Persuasive Messages -- 11 Make the Idea Matter -- 12 Make a Memorable Case -- 13 Demonstrate Confldence -- 14 Steer Meetings Your Way -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Z.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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