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Advocacy : Championing Ideas and Influencing Others.

By: Material type: TextTextPublisher: New Haven : Yale University Press, 2012Copyright date: ©2011Edition: 1st edDescription: 1 online resource (396 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780300175073
Subject(s): Genre/Form: Additional physical formats: Print version:: AdvocacyDDC classification:
  • 302.2
LOC classification:
  • HM1166.D35 2011
Online resources:
Contents:
Cover -- Contents -- 1 The Politics of Ideas -- 2 Communicate Your Idea with Impact -- 3 Frame Your Message -- 4 Build Your Reputation, Create a Brand -- 5 Form Alliances -- 6 Your Idea Is Only as Good as Its Story -- 7 Who's Making the Decision? -- 8 Network! -- 9 Timing Is Everything -- 10 Create Persuasive Messages -- 11 Make the Idea Matter -- 12 Make a Memorable Case -- 13 Demonstrate Confldence -- 14 Steer Meetings Your Way -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Z.
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Cover -- Contents -- 1 The Politics of Ideas -- 2 Communicate Your Idea with Impact -- 3 Frame Your Message -- 4 Build Your Reputation, Create a Brand -- 5 Form Alliances -- 6 Your Idea Is Only as Good as Its Story -- 7 Who's Making the Decision? -- 8 Network! -- 9 Timing Is Everything -- 10 Create Persuasive Messages -- 11 Make the Idea Matter -- 12 Make a Memorable Case -- 13 Demonstrate Confldence -- 14 Steer Meetings Your Way -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Z.

No detailed description available for "Advocacy".

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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