Cause-Related Marketing in International Business : What Works and What Doesn't? - Part 1.

Intro -- IMR-05-2019-0144_proof -- Cause-related marketing in international business: what works and what does not? -- The irrevocable role of international cause-related marketing and its research imperative -- CRM historical perspective and extant scientific foundation -- Concluding contextual elucidations and cross-disciplinary perspectives -- References -- BLANK_WEB - 1 -- IMR-04-2018-0159_proof -- The role of consumer-cause identification and attitude in the intention to purchase cause-related products -- IMR-04-2018-0133_proof -- Customer engagement through choice in cause-related marketing -- IMR-11-2018-0322_proof -- Refining the relation between cause-related marketing and consumers purchase intentions -- BLANK_WEB - 2 -- IMR-12-2018-0349_proof -- Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing -- IMR-11-2018-0324_proof -- Cause-related marketing for successful cross-border post-acquisition performance -- Appendix -- IMR-04-2019-0114_proof -- Cause-related marketing -- Appendix -- IMR-04-2019-0121_proof -- Understanding and implementing CRM initiatives in international markets -- IMR-06-2019-0160_proof -- Global implications of cause-related loyalty marketing -- IMR-11-2018-0310_proof -- Cause-related marketing, brand loyalty and corporate social responsibility -- Appendix.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.