Peak : How Great Companies Get Their Mojo from Maslow Revised and Updated.

Peak: How Great Companies Get Their Mojo from Maslow -- Contents -- Foreword -- Introduction -- Preface -- Part One: Maslow and Me -- Chapter 1: Toward a Psychology of Business -- A Brief Primer on Maslow -- Maslow in the Workplace -- Taking Maslow to Heart -- How This Book Is Organized -- Chapter 2: Karmic Capitalism -- The Workplace as a Mirror -- Why Are We So Focused on the Short Term? -- Satisfying Our Tendency Toward the Tangible -- The Pursuit of Happiness at Work -- Making the Hierarchy of Needs Tangible -- Chapter 3: The Relationship Truths -- Joie de Vivre's Web of Relationships -- The Value of Relationships in the Workplace -- Introducing the Relationship Truths -- The Power of the Pyramid -- Part Two: Relationship Truth 1: The Employee Pyramid -- Chapter 4: Creating Base Motivation -- The Base of the Employee Pyramid -- Google Is Peaking -- Bigger Than Money -- How Solid Is the Base of Your Pyramid? -- Chapter 5: Creating Loyalty -- Why Recognition Rules -- Creating a Culture of Recognition -- Chapter 6: Creating Inspiration -- A Swinging Company -- Why Meaning Has Become More Meaningful -- The Two Components of Meaning in the Workplace -- Creating Meaning in the Day-to-Day Work -- Part Three: Relationship Truth 2: The Customer Pyramid -- Chapter 7: Creating Satisfaction -- Using the Hierarchy of Needs to Understand Your Customer -- The Nature of Customer Expectations -- Satisfaction Doesn't Create Loyalty -- Boutique Hotels as Disruptive Innovators -- Joie de Vivre on the Brink of Disaster -- Chapter 8: Creating Commitment -- What Are Customer Desires? -- Using Technology to Meet Desires -- High-Tech, High-Touch Cultures -- Creating a Great Service Culture -- Chapter 9: Creating Evangelists -- Peak's Apple and Harley-Davidson Customer Pyramids -- Creating Your Own Customer Pyramid.

Understanding the Unrecognized Needs of Your Customer -- Four Themes at the Top of the Customer Pyramid -- Part Four: Relationship Truth 3: The Investor Pyramid -- Chapter 10: Creating Trust -- The Investor Pyramid Is Relevant to All Employees -- Are Investors Human? -- Attracting an Aligned Investor -- Creating Transactional Alignment -- The Definition of Effective Performance -- Chapter 11: Creating Confidence -- Emotionally Intelligent Investing -- From Transaction to Collaboration -- Creating an Emotional Connection with Investors -- Chapter 12: Creating Pride of Ownership -- How Big Is the Legacy Investor Market? -- Purpose Drives Profit -- Investing in Community Pays Off -- Part Five: Putting the Truths into Action -- Chapter 13: The Heart of the Matter -- The Emergence of the Joie de Vivre Heart -- Creating Corporate Culture -- What's the Right Culture for Your Company? -- Bringing It All Together -- Chapter 14: Peak Leadership Practices -- The Practices -- Practice 1: Embody an Inherently Positive View of Human Nature -- Practice 2: Create the Conditions for People to Live Their Calling -- Practice 3: Promote and Measure the Value of Intangibles -- Practice 4: Ability to Move Fluidly Between Being a Transactional and a Transformational Leader -- Practice 5: Nurture, Value, and Evolve Corporate Culture as Your Ultimate Differentiator -- Practice 6: Calibrate the Balance Between Conscious and Capitalism -- Practice 7: Disrupt the Customer Pyramid with Consistent, New Innovations at the Peak -- Practice 8: Lead to Peak (In Other Words, You're Always a Role Model and a Sherpa) -- In Sum -- Chapter 15: Creating a Self-Actualized Life -- Job, Career, Calling -- The Qualities of a Self-Actualized Person -- Using Pyramids to Set Priorities -- Climbing Higher -- Appendix: Peak Managerial Assessment -- Notes -- References -- Acknowledgments.

The Author -- Index -- End User License Agreement.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.