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Tuning into Mom : Understanding America's Most Powerful Consumer.

By: Contributor(s): Material type: TextTextPublisher: West Lafayette, IN : Purdue University Press, 2011Copyright date: ©2011Edition: 1st edDescription: 1 online resource (200 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781612491707
Subject(s): Genre/Form: Additional physical formats: Print version:: Tuning into MomDDC classification:
  • 306.874/3
LOC classification:
  • HQ759.C54 2011
Online resources:
Contents:
Cover -- Title -- Copyright -- Contents -- Acknowledgments -- Preface -- Chapter 1 Tuning Into Mom: Her Priorities and Hot Buttons -- Chapter 2 Food: Stealth Veggies and Panini Making -- Chapter 3 Exercise and Sports: Moving Together -- Chapter 4 Education: From LeapFrog to College -- Chapter 5 Safety and Health: Safety Gates, Stranger Danger, and Designated Drivers -- Chapter 6 Technology: Texting, Talking, Teaching -- Chapter 7 Fashion and Beauty: Sweater-vests Be Gone! -- Chapter 8 Conclusion: Brand Sweet Spots and Actions -- Appendix -- Index.
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Cover -- Title -- Copyright -- Contents -- Acknowledgments -- Preface -- Chapter 1 Tuning Into Mom: Her Priorities and Hot Buttons -- Chapter 2 Food: Stealth Veggies and Panini Making -- Chapter 3 Exercise and Sports: Moving Together -- Chapter 4 Education: From LeapFrog to College -- Chapter 5 Safety and Health: Safety Gates, Stranger Danger, and Designated Drivers -- Chapter 6 Technology: Texting, Talking, Teaching -- Chapter 7 Fashion and Beauty: Sweater-vests Be Gone! -- Chapter 8 Conclusion: Brand Sweet Spots and Actions -- Appendix -- Index.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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