Universal Principles of Design, Revised and Updated : 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design.

Cover -- Title -- Contents -- Foreword -- Introduction -- 80/20 Rule -- Accessibility -- Advance Organizer -- Aesthetic-Usability Effect -- Affordance -- Alignment -- Anthropomorphic Form -- Archetypes -- Area Alignment -- Attractiveness Bias -- Baby-Face Bias -- Biophilia Effect -- Cathedral Effect -- Chunking -- Classical Conditioning -- Closure -- Cognitive Dissonance -- Color -- Common Fate -- Comparison -- Confirmation -- Consistency -- Constancy -- Constraint -- Contour Bias -- Control -- Convergence -- Cost-Benefit -- Defensible Space -- Depth of Processing -- Design by Commitee -- Desire Line -- Development Cycle -- Entry Point -- Errors -- Expectation Effect -- Exposure Effect -- Face-ism Ratio -- Factor of Safety -- Feedback Loop -- Fibonacci Sequence -- Figure-Ground Relationship -- Fitts' Law -- Five Hat Racks -- Flexibility-Usability Tradeoff -- Forgiveness -- Form Follows Function -- Framing -- Freeze-Flight-Fight-Forfeit -- Garbage In-Garbage Out -- Golden Ratio -- Good Continuation -- Gutenberg Diagram -- Hick's Law -- Hierarchy -- Hierarchy of Needs -- Highlighting -- Horror Vacui -- Hunter-Nurturer Fixations -- Iconic Representation -- Immersion -- Inattentional Blindness -- Interference Effects -- Inverted Pyramid -- Iteration -- Law of Prägnanz -- Layering -- Legibility -- Life Cycle -- Mapping -- Mental Model -- Mimicry -- Mnemonic Device -- Modularity -- Most Advanced Yet Acceptable -- Most Average Facial Appearance Effect -- Normal Distribution -- Not Invented Here -- Nudge -- Ockham's Razor -- Operant Conditioning -- Orientation Sensitivity -- Performance Load -- Performance Versus Preference -- Personas -- Picture Superiority Effect -- Priming -- Progressive Disclosure -- Propositional Density -- Prospect-Refuge -- Prototyping -- Proximity -- Readability -- Recognition Over Recall -- Red Effect -- Redundancy.

Rosetta Stone -- Rule of Thirds -- Satisficing -- Savanna Preference -- Scaling Fallacy -- Scarcity -- Self-Similarity -- Serial Position Effects -- Shaping -- Signal-to-Noise Ratio -- Similarity -- Stickiness -- Storytelling -- Structural Forms -- Symmetry -- Threat Detection -- Three-Dimensional Projection -- Top-Down Lighting Bias -- Uncanny Valley -- Uncertainty Principle -- Uniform Connectedness -- Veblen Effect -- Visibility -- Visuospacial Resonance -- von Restorff Effect -- Wabi-Sabi -- Waist-to-Hip Ratio -- Wayfinding -- Weakest Link -- Credits -- Acknowledgments -- About the Authors -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Z.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.