The Psychology of Design : Creating Consumer Appeal.

Cover -- Title -- Copyright -- CONTENTS -- List of Figures -- List of Tables -- List of Contributors -- Foreword -- Introduction -- PART I Embodied Design -- 1 Implications of Haptic Experience for Product and Environmental Design -- 2 The Building Blocks of Design: Conceptual Scaffolding as an Organizing Framework for Design -- 3 The Conceptual Effects of Verticality in Design -- 4 Sensory Imagery for Design -- PART II Designing Product Features -- 5 Blue-Washing the Green Halo: How Colors Color Ethical Judgments -- 6 Color Design and Purchase Price: How Vehicle Colors Affect What Consumers Pay for New and Used Cars -- 7 Curvature From All Angles: An Integrative Review and Implications for Product Design -- 8 Beyond Beauty: Design Symmetry and Brand Personality -- 9 How to Use Visual Design to Boost Brand Equity -- 10 Dominant Designs: The Role of Product Face-Ratios and Anthropomorphism on Consumer Preferences -- 11 How Consumers Respond to Cute Products -- 12 Cuteness, Nurturance, and Implications for Visual Product Design -- 13 The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics -- 14 The Design of Experience -- PART III Underlying Processes -- 15 The Inherent Primacy of Aesthetic Attribute Processing -- 16 Processing Fluency of Product Design: Cognitive and Affective Routes to Aesthetic Preferences -- 17 Aesthetic Principles of Product Form and Cognitive Appraisals: Predicting Emotional Responses to Beauty -- 18 Good Aesthetics Is Great Business: Do We Know Why? -- 19 Change Is the Only Constant: Advertising, Design, and the Effects of Nonconscious Change -- 20 Ergonomic Design and Choice Overload -- 21 Product Aesthetics and the Self -- PART IV Design Methods -- 22 Eye-Tracking Aids in Understanding Consumer Product Evaluations -- 23 Enhancing Design Intuition.

24 Design Heuristics: A Tool for Innovation in Product Design -- Index.

The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.