ORPP logo
Image from Google Jackets

The New Era of the CCO : The Essential Role of Communication in a Volatile World.

By: Contributor(s): Material type: TextTextPublisher: New York : Business Expert Press, 2017Copyright date: ©2018Edition: 1st edDescription: 1 online resource (202 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631575365
Subject(s): Genre/Form: Additional physical formats: Print version:: The New Era of the CCODDC classification:
  • 659.2
LOC classification:
  • HD30.3 .S733 2018
Online resources:
Contents:
Cover -- Contents -- Foreword -- Introduction -- Chapter 1: The Changing Business Landscape -- Chapter 2: The Evolving Corporate Communication Function -- Chapter 3: The Trust Imperative -- Chapter 4: Managing the Corporate Character of the Enterprise: Identity, Purpose, Culture, and Values -- Chapter 5: Stakeholder Engagement-Creating and Sustaining Advocacy -- Chapter 6: The Changing and Expanding Foundational Role of the CCO -- Chapter 7: Total Integration: Working Across the C-Suite -- Chapter 8: Building an Enterprise Digital Engagement System -- Chapter 9: Skills and Capabilities of the Modern CCO -- Chapter 10: The New Reality -- References -- About the Authors -- Index -- Adpage -- Backcover.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Cover -- Contents -- Foreword -- Introduction -- Chapter 1: The Changing Business Landscape -- Chapter 2: The Evolving Corporate Communication Function -- Chapter 3: The Trust Imperative -- Chapter 4: Managing the Corporate Character of the Enterprise: Identity, Purpose, Culture, and Values -- Chapter 5: Stakeholder Engagement-Creating and Sustaining Advocacy -- Chapter 6: The Changing and Expanding Foundational Role of the CCO -- Chapter 7: Total Integration: Working Across the C-Suite -- Chapter 8: Building an Enterprise Digital Engagement System -- Chapter 9: Skills and Capabilities of the Modern CCO -- Chapter 10: The New Reality -- References -- About the Authors -- Index -- Adpage -- Backcover.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

There are no comments on this title.

to post a comment.

© 2024 Resource Centre. All rights reserved.