Design Management : Managing Design Strategy, Process and Implementation.

Intro -- Introduction -- How to get the most out of this book -- Context -- What is Design Management? -- Why is Design Management Important? -- Timeline -- Part One: Managing the Design Strategy -- Identifying Opportunities for Design -- Understanding the Audience and Market -- Interpreting Client and Customer Needs -- Auditing the Use of Design -- Establishing the Design Strategy -- Promoting and Selling the Design Strategy -- Planning for Long-term Growth -- The Argus3 Thermal-Imaging Camera -- Camper -- Dr Chris H. Luebkeman, Director for Global Foresight and Innovation, Arup Group, London -- Keiko Uchida, Founder of the Keiko Uchida Collection -- Managing Client Relations -- Guiding Design Decisions -- Developing Good Working Relationships -- Verbal Communication -- Key Skills Exercises -- Part Two: Managing The Design Process -- Giving Form to Business Strategy -- Increasing Awareness with Design -- Expressing the Brand through Design -- Initiating Design Projects -- Design Methods -- Design Processes -- Competitive Advantage through Design -- Kajima Design Europe for JVC -- The Honda Zoomer -- Fabio Issao, Strategic Design Director, Mandalah Conscious Innovation -- Chloe Martin and Rosie Frost - Global Innovation Project Producers, The Innovation Collective -- Managing Creative Teams -- Facilitating the Design Process -- Developing Collaborative Cultures -- Visual Communication -- Key Skills Exercises -- Part Three: Managing the Design Implementation -- The Project Management Process -- Project Management in Practice -- Social and Environmental Responsibilities -- Design Policies, Procedures and Guidelines -- Translating Global Design into Local Design -- Measuring the Success of Design -- Reviewing and Revising the Design Strategy -- Sprunk-Jansen and Ping-Pong Design -- The Silken Group -- Brian Gillespie, Principal, Digital, Continuum.

Colette Liebenberg, creator of Colette Liebenberg Design -- Management and Leadership -- Leadership and Advocating Design -- Written Communication -- Appendix -- 18 Views on Design Management -- Further Resources -- Glossary -- Index -- Additional Credits -- Acknowledgements.

Takes the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. This title includes case studies and interviews from some of the leading professionals and corporations.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.